Cision in briefThe share
Share price performance and trading
Cision's shares are listed on the nordic exchange. Cision's market capitalization as of December 28, 2007 was SEK 1.3 billion. In 2007 approximately 66.6 million shares were traded. The price of the Cision share changed by -56 percent during the year, from SEK 38.70 on December 29, 2006 to SEK 17.00 on December 28, 2007. During the same period the OMX SPI changed by -6 percent. In 2007 the share reached a high of SEK 39.70 and a low of SEK 17.00.
Share capital
The share capital in Cision AB amounted to SEK 111,816,627, divided among 74,544,418 shares, each with a par value of SEK 1.50. All shares carry an equal right to the company's earnings and assets and are entitled to one vote each. a round lot consists of 500 shares.
Share performance 2003-2007

| Closing prices for the share | ||
|---|---|---|
| Year | SEK per share | |
| 2002 | 34.00 | |
| 2003 | 34.30 | |
| 2004 | 35.00 | |
| 2005 | 33.30 | |
| 2006 | 38.70 | |
| 2007 | 17.00 | |
| Shareholdings | No. Of shareholders | No. Of Shares | % of capital | % of votes | Market value (KSEK) |
|---|---|---|---|---|---|
| 1 - 500 | 13,962 | 1,561,921 | 2 | 2 | 26,553 |
| 501 - 1000 | 1,402 | 1,098,543 | 1 | 1 | 18,675 |
| 1001 - 10000 | 1,360 | 3,969,207 | 5 | 5 | 67,477 |
| 10001 - 50000 | 138 | 3,241,519 | 4 | 4 | 55,106 |
| 50001 - 100000 | 24 | 1,704,001 | 2 | 2 | 28,968 |
| 100001 - | 73 | 62,969,227 | 84 | 84 | 1,070,477 |
| Total | 16,959 | 74,544,418 | 100 | 100 | 1,267,255 |
Ownership structure
At year-end 2007 Cision had 16,959 shareholders, according to the registry maintained by VPC AB (the Swedish Central Securities Depository). Institutional investors such as pension funds and insurance companies owned 91 percent of the shares. Foreign investors owned 44 percent. The ten largest shareholders had a combined holding of 53 percent of the shares. The number of shareholders decreased during the year.
Shareholder structure, 2007

Swedish institutional investors, 47%
Foreign institutional investors, 44%
Other shareholders, 9%
| 10 largest shareholders, 2007 | ||
|---|---|---|
| Shareholders | No. Of shares | % |
| Fidelity | 7,291,792 | 9.79 |
| JP Morgan Chase bank | 6,572,926 | 8.82 |
| Handelsbanken fonder inkl XACT | 5,571,339 | 7.47 |
| Harris Associates L.P | 5,497,300 | 7.38 |
| LIVFÖRSÄKRINGSAKTIEBOLAGET SKANDIA | 4,662,094 | 6.25 |
| S.W Mitchell Capital | 3,804,764 | 5.1 |
| MSIL IPB CLIENT ACCOUNT | 3,796,028 | 5.09 |
| EIKOS | 3,690,000 | 4.95 |
| INVESTORS BANK AND TRUST CO/TREATY | 3,206,700 | 4.3 |
| Goldman Sachs | 2,923,902 | 3.92 |
| Subtotal | 47,016,845 | 53.28 |
| Other shareholders | 27,527,573 | 46.72 |
| Total | 74,544,418 | 100 |
Employee stock option program
In February 2001 an extraordinary general meeting voted to introduce a stock option program for Group employees. Allotments have been made during the years 2001, 2002 and 2003, with a maximum of 832,000 options per year. Each option can be exercised for 1,068 shares after issue recalculations. The strike price was set at SEK 21.65.
The options are tied to employment and become void if the holder leaves the company within two years of the allotment. The vesting period was two years. The options remained valid from February 2005 to February 2007. The option holder had the option to choose to subscribe for shares or sell the options for cash. The issuance of 90,846 new shares through the exercise of employee stock options increased shareholders' equity by SEK 1,794 thousand. As of the balance sheet date all option programs had expired and no outstanding options remain.
Convertible debentures for senior executives
The Annual General Meeting 2007 resolved to initiate a performance-based incentive program by issuing not more than 700,000 convertible debentures to 13 members of Group Management. The issue price and nominal value of the convertibles have been determined as 113.3 percent of the volume-weighted average price of the Cision share during the period April 27-May 3, 2007, corresponding to market value.
In total, 660,000 convertibles have been subscribed at a price of SEK 33.94. The total loan amount is SEK 22,400,400. The share capital may not increase by more than SEK 990,000. Upon request, each convertible can be converted to one new share in Cision AB during the period April 1-June 30, 2011.
The conversion price initially corresponds to the subscription price, but may be revised downward if the company fulfills certain financial objectives. The targets are organic growth ≥ 6% and an operating margin (EBIT margin) ≥ 18% on a rolling 12-month basis. The targets are measured at eight measuring points at the end of each quarter during the period 2009-2010.
The Board intends to present a proposal for a new share-related incentive program to the AGM 2008 for adoption.
Analysts who continously cover Cision:
- Carnegie - Martin Arnell
- Enskilda Securities - Stefan Andersson
- Swedbank - Mikael Holm
- Handelsbanken - Rasmus Engberg
- HQ Bank - Daniel Ek





