The Cision team created a tailor made report for us that hit all our targets and revealed key insights that will affect our media outreach plans in the future. The team was dedicated, easy to work with and always available to listen to our feedback and answer our questions. The final analysis is accessible and a key tool for presenting our results to all stakeholders. I would recommend Cision to anyone looking for a thorough, insightful analysis of media coverage.
To reap the benefits of content marketing follow our step-by-step guide of what to consider and how each effort will impact your brand in the long-run.
If you aren’t using video in your communication strategy you are missing five hours of messaging opportunities.
For professional communicators that means we have more than half someone’s workday to fill with targeted marketing messages, which then presents the challenge of creating content they actually want to consume and engage with. As Ron Tite said earlier this year in Cision’s Innovation Imperative E-Book, “Content is what people want to consume opposed to what people have to consume.”