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February 8, 2016 by James Rubec
The future is Snapchat...but not quite yet. Snapchat’s user base is young with 45 percent aged 18 to 24 years old. It’s 70 percent female and 65 percent of users contribute content on a daily basis. Close to 9,000 photos are shared on it in a second and six billion videos are viewed on it in a day. With such massive amounts of sharing, the problem lies in whether you can measure success in the platform. There are ways to jerry-rig a metrics solution but that’s not enough for professional client work.
February 5, 2016 by James Rubec
­­If Amazon ruled the world it would be an orderly and peaceful place. It would also have star ratings on everything. Reviews help brands track a customer’s journey by evaluating elements like service efficacy, delivery times and product quality. For in-app sales platforms like Apple’s App Store and Google Play, reviews mean the success or […]
February 3, 2016 by James Rubec
Don't be the link weak in the chain of command during a crisis. Work on these three soft-skills to be the hero in your brand's time of need.
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