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July 31, 2015 by James Rubec
Rogers Cup is Canada’s premier tennis event attracting hundreds of thousands of fans to events in Toronto and Montreal as well as millions watching from home. We used our social software to track the conversation on social media to find out who is talking about the tournament and what they are saying. You will also find a list of the top players’ social handles so you can follow along throughout the matches.
July 29, 2015 by James Rubec
Are you using Twitter in your media relations work? You should be. More than 50% of journalists say they couldn't do their jobs without it. Eric Alper, eOne Music Canada’s Director of Media Relations, spoke to us about how he builds relationships with publications and journalists on social media.
July 24, 2015 by James Rubec
Some have argued recently that Toronto’s Pan Am Games have been a marketing disaster. While tickets sales may be been slow, an event’s success can be more about the marketing and branding it provides. In this case, the global impact of the games has helped brand the city as “a place where we get things done,” according to Mayor John Tory.