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ROI for Communication Pros is a three part series that will explore the basics of marketing and PR measurement and […]
ROI for Communications Pros is a three-part series that explores the basics of marketing and PR measurement and campaign tracking. In this second part of this series we share what types of content brands can create and how to tag it so that it can be found by your CRM.
What would happen to the public relations industry if all network news disappeared? A report published by Convergence Consulting Group shows that 190,000 Canadians cut ties with their TV subscriptions in 2015, an 80 per cent increase from the previous year.