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Our social analysis, collected July 18 to 21, reviewed more than 1.2 million social mentions from commenters in the United States and Canada. Our search included more than 400 terms relating to the convention and its speakers, including the conventions hashtags.
A marketing event is your chance to showcase how put-together your brand is. The signage, food choices, invitations and even the music can have an impact on the impression that’s made.
If you aren’t using video in your communication strategy you are missing five hours of messaging opportunities. For professional communicators that means we have more than half someone’s workday to fill with targeted marketing messages, which then presents the challenge of creating content they actually want to consume and engage with. As Ron Tite said earlier this year in Cision’s Innovation Imperative E-Book, “Content is what people want to consume opposed to what people have to consume.”