Get to know Jay Baer - marketing strategist, traveler of the world and author of Youtility: Why Smart Marketing Is About Help Not Hype. In part one of The Influencers, Terry Foster, President of Cision Canada, chats with Jay about content marketing, the purpose of social media in PR, and the secret to making your content go viral (or lack thereof).
For those of you unfamiliar with Jay, he is a digital marketing strategist, keynote speaker and New York Times best-selling author. Jay has consulted with more than 700 companies on digital marketing since 1994, including 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource.
*Watch the episode you’re most interested in by using the navigation tool on the far right
Part 1: What is Content Marketing?
Part 2: Social media is not the world’s shortest press release
Part 3: Viral is not a strategy, it’s hope