Cision – a consistent promise in every market
The name change to Cision was an important strategic step in the transition to an increasingly global company and offering. The Group now operates under the same brand name around the world. The new identity has resulted in significant benefits in terms of cost and revenue synergies compared with the previous array of names used in different markets. The Group’s marketing is more efficient and Cision’s promise is the same in every market. Clients can clearly associate our products, services and quality with a distinctive brand.