no blasts. no spam. no shortcuts.
just targeted, efficient pr.
Technology can help PR pros work faster,
but it can’t replace one of the core tenets on which the industry is built: Relationships.
Don’t sit back and simply let technology do your job for you.
Instead, sign the #pitchPRomise to share your commitment to focusing on relationships
and practicing smarter influencer relations.
I pledge to:
- Treat influencers as valued partners – not commodities, outlets or channels.
- Respect the inbox and preferences of influencers I engage, instead of spamming them with irrelevant pitches and non-personalized communications.
- Use technology to build relationships, not replace them.
- Engage influencers on a regular basis – not just when making an ask.