As the media landscape changes and Cision constantly evolves to stay more than a step ahead, one thing remains the same—our commitment to helping communicators power their stories.
In 1852, a Polish man named Romeike began selling the reviews he had cut from newspapers in London’s West End, giving birth to an eponymous company – and the press clippings industry in the process. In 1892, the advertising department of Svenska Telegrambyrån started offering similar services in Sweden. These two companies would come together, as over the years the Swedish company expanded throughout Europe and North America, adding media contact database and media analysis services to the product offering.
Integrated and rebranded
This global company, operating throughout the world under names such as Observer and Bacon’s, and with the legendary Mediadisk allied to Romeike in the UK, rebranded as Cision in 2007. Today, Cision is the market leader in communications software and media tools with operations in Europe, North America and Asia, and partners in an additional 125 countries.
We’ve always been the world’s leading source of media research—from our earliest printed media catalogs to Cision’s current online database listing more than 1.6 million contacts, outlets and opportunities. Our innovative solutions help PR and marketing professionals plan, connect, monitor and analyse every aspect of what they do, while our influencer tools find increasing use among SEO, design and digital specialists. Our commitment to innovation is ceaseless, as we continue to create the tools communicators will be using tomorrow to power their stories.