The circulation and readership figures of magazines are vital for their advertisers and ultimately their survival. ‘Digital dimes’ do not currently add up to ‘print dollars’ but the overheads of running a digital publication are significantly lower and as such there has been a huge increase in recent years.
Graph showing the change in title numbers for digital and print magazines between 1 September 2007 and 1 September 2012.
Digital titles have increased 44% compared with print’s 11% decline, a clear and indicative example of the two medium’s opposing fortunes.
How much time are you spending to build relationships with an increasing number of digital titles?