Cision Blog: Post

Magazines: the decline of print and the rise of digital

Posted: September 17, 2012 at 10:00 am No Comments »

The circulation and readership figures of magazines are vital for their advertisers and ultimately their survival. ‘Digital dimes’ do not currently add up to ‘print dollars’ but the overheads of running a digital publication are significantly lower and as such there has been a huge increase in recent years.

Using information on publications listed in the CisionPoint media database, we can accurately map the decline of print and the rise of digital for magazines in the UK in the last 5 years.

Print magazines decline, digital magazines growthGraph showing the change in title numbers for digital and print magazines between 1 September 2007 and 1 September 2012.

Digital titles have increased 44% compared with print’s 11% decline, a clear and indicative example of the two medium’s opposing fortunes. 

How much time are you spending to build relationships with an increasing number of digital titles? 

previous or next Posts

previous post: Weekly comms news round up 14/09/12
next post: Journalist tools: Audioboo

About the author: Jake O'Neill

Editorial Coordinator and surveyor of words. Likes all things media and is happy to be contacted about anything.

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment using Facebook

Companies Using Cision:

Resources: Media Updates | Top Social Media | Whitepapers | Cision UK Blog
Cision Sites: Global | Investor Relations | CisionWire | JournalistTweets
About: Careers | Cision History | Locations | Management Team | Client Testimonials
Products: CisionPoint | Cision Social Media | Media Database | Media Monitoring | Press Distribution Services

©2013 Cision
Cision House, 16-22 Baltic Street West, London EC1Y 0UL

0800 358 3110, +44 (0) 207 689 1160 (ex-UK)

Privacy Policy | Site Map | Investor Relations