This week’s pick of comms news curated from @CisionUK.
“More than half of the British public say the phone-hacking scandal has damaged their trust in UK newspapers, according to a survey commissioned by the American public service broadcaster, PBS.”
“Mobile network capacity, or lack thereof, raises its head every so often in talk about mobile advertising but recent developments indicate a possible third way to reach users.”
“Daily freeshet Metro has released a new magazine aimed at prospective London home-owners.”
“CNN this week unveiled its new iReport site which, according to a blog post about the changes, will offer greater personalisation, an enhanced community through “groups” and a “favourite button”.iReport is CNN’s platform for user-generated content, where non-journalists submit video stories, the best of which are broadcast on the news channel.”
“More than 8.4 million Britons have still never been online despite a sharp fall in non-internet users, according to official figures.”
“IBM recently unveiled research showing that chief marketing officers (CMOs) feel deluged by the ever-increasing wealth of consumer data coming from social media sites. So much so that 82% of CMOs are basing their marketing strategies on traditional – and costly – market research, rather than using the freely available information that can be drawn from social media’s readymade data goldmine.”