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Weekly comms news round up

Posted: November 18, 2011 at 2:29 pm No Comments »

This week’s pick of comms news curated from @CisionUK.

Phone hacking: 58% of UK public say they have lost trust in papers by @jamesro47 via Guardian

“More than half of the British public say the phone-hacking scandal has damaged their trust in UK newspapers, according to a survey commissioned by the American public service broadcaster, PBS.”

2012 and the rise of the Wi-Fi ad network by @ronan_shields via New Media Age

“Mobile network capacity, or lack thereof, raises its head every so often in talk about mobile advertising but recent developments indicate a possible third way to reach users.”

Metro releases London magazine for first time home owners via @thedrum The Drum

“Daily freeshet Metro has released a new magazine aimed at prospective London home-owners.”

CNN launches new iReport site by @rmcathy via

“CNN this week unveiled its new iReport site which, according to a blog post about the changes, will offer greater personalisation, an enhanced community through “groups” and a “favourite button”.iReport is CNN’s platform for user-generated content, where non-journalists submit video stories, the best of which are broadcast on the news channel.”

More than 8.4m Britons have never used web by @cg_williams via The Telegraph

“More than 8.4 million Britons have still never been online despite a sharp fall in non-internet users, according to official figures.”

Top tips for interpreting consumer data from social media by @rosemontjd via THE Wall

“IBM recently unveiled research showing that chief marketing officers (CMOs) feel deluged by the ever-increasing wealth of consumer data coming from social media sites. So much so that 82% of CMOs are basing their marketing strategies on traditional – and costly – market research, rather than using the freely available information that can be drawn from social media’s readymade data goldmine.”

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About the author: sabina

Sabina Rosander is the Community Manager for Cision UK as well as Seek Or Shout UK. Previously Senior Internet Media Researcher at Cision UK. She has also worked as a Press Officer for BBE Records.

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