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Weekly comms news round up 12/12/11 – 23/12/11

Posted: December 23, 2011 at 2:34 pm No Comments »

Last week’s weekly comms news round up was pushed aside by the top media, digital and Cision UK’s own top 10 of top 10 2011 stories. So… this week we share two week’s worth of comms news curated via @CisionUK.

New Twitter and what it means for journalists by WANNABE HACKS @wannabehacks

“Twitter is currently rolling out its latest take on every journalists’ favourite social media platform.”

BuzzFeed to launch Huffington Post 2 as “first real social news organisation” by @gordonmacmillan via THE Wall

“BuzzFeed the site best known for offbeat stories (“what cats want for Christmas”), gossip and viral videos has hired a star reporter from US politics site, Politico.com, with the aim of building what is being described as the “first real social news organization”.”

Pearson will sell its 50% stake in FTSE International for £450 million to concentrate on Financial Times via @thedrum The Drum

“Pearson, the publisher of the Financial Times, is to concentrate on business news and analysis by deciding to sell its 50% stake in FTSE International to the London Stock Exchange for £450 million.”

10 Ways To Save Money Using Google AdWords by @robhillyard via @returnondigital RETURN ON.DIGITAL

“Whilst the use of broad match keywords can be worthwhile in the right hands, they can be lethal to the unseasoned amateur. Be warned… Using nothing but broad match keywords will burn you.”

HuffPo UK launches celebrity and culture sections via @pressgazette PRESS GAZETTE

“Huffington Post UK has launched new culture and celebrity sections six months after the website went live.

The celebrity section is edited by Matt Bagwell, a former editor of Eleven, online editor at Smash Hits and Mykindaplace, and entertainment editor at Capital FM.”

2011 Social Sharing Trends: Facebook responsible for 52.1% of all online sharing via @litmanlive MICHAEL LITMAN

INFOGRAPHIC

Twitter stake bought by Saudi billionaire by @marksweney via Guardian

“Saudi billionaire Prince Alwaleed bin Talal has taken a $300m stake in Twitter”.

How digital marketers can leverage the buying cycle and achieve greater results by Krishna Rao via @nmkforum New Media Knowledge

“White Paper discusses the various stages and channels utilised by the customer in the buying cycle and how businesses can garner this opportunity by optimising each stage and channel.”

Christmas day online shopping spree to hit £186.4m by @Shearmans via Marketing Magazine

“UK consumers are set to spend £186.4m online on Christmas day this year, 12% more than last year, according to predictions from retail body IMRG.”

Top-rating TV shows of 2011 via @guardian Guardian

“TV programmes with the biggest audiences by category”.

ComScore 2011: It’s a social world by @sandrine via we are social @wearesocial

“Social networking sites now reach 82% of the world’s internet users, i.e. 1.2 billion people around the world, according to ComScore’s new ‘It’s a Social World’ study.”

Sunday Times to publish free digital Christmas Day edition by @LucyTesseras via New Media Age

“News International will publish The Sunday Times on Christmas Day for the first time in its history, which will be available free on iPad and Android devices.”

previous or next Posts

previous post: Cision UK’s Top 10 Top 10s 2011
next post: Weekly comms news round up 03/01/12-06/01/12

About the author: sabina

Sabina Rosander is the Community Manager for Cision UK as well as Seek Or Shout UK. Previously Senior Internet Media Researcher at Cision UK. She has also worked as a Press Officer for BBE Records.

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