Yes… Friday has arrived. Time for another comms news round up curated via @CisionUK.
“B2B Marketing, the online community for B2B marketing experts, has unveiled its latest Benchmarking Report on email marketing.”
“Brits are becoming adept multi-taskers when it comes to the art of consuming media, according to a new study. New Media Knowledge read the study to learn more.”
“And while separately they have their strengths, it’s not an either/or situation, or even placing more emphasis on one over the other – both are an essential part of a marketer’s toolkit.”
“The Drum caught up with a number of agencies to discover their views on how social media is changing the face of public relations, looking at whether the role of PR has become synonymous with social media, and whether the PR’s toolbox lends itself to leading the way in social media campaigns.”
“bout three weeks ago, I celebrated my first anniversary as Principal Analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter report, “The Rise of Digital Influence.” Not a traditional market report, it was written as both a primer and a how-to guide for businesses to spark desirable effects and outcomes through social media influence.”