Finally Friday! Which means it is time for my weekly pick of comms news curated via @CisionUK.
“The Financial Times has announced the launch of a new internal award for its journalists, offering a first prize of £5,000 and second prize of £2,000, funded by current and former reporters.”
“In the digital age newspapers have been left in limbo as they face the dilemma of what business model to pursue online.
As we reported last week, some favour monetising their free content with online ads while other have opted for subscription models or paywalls.”
“It’s not a major surprise that UK consumers are spending huge proportions of their spare time online. According to Experian Hitwise data UK Internet users made 2.2 billion visits to search engines in February 2012 and this figure continues to grow.”
“With research suggesting people are starting to get bored of social media, it’s more important than ever that brands ensure they are engaging correctly, in the right places, and at the right time. But how can social media be integrated into the traditional marketing mix so brands maintain their reputation and achieve increased engagement along the way?”
“With shrinking marketing budgets and the need to consolidate, can affiliates continue to ‘re-invent the wheel’ and develop local brand campaigns when global marketing has invested significant time and resources in developing a centrally driven ‘global’ brand campaign? It is critical that the global marketing team understands its relationship with local affiliates and is able to adapt its approach if consistent local implementation is the goal.”