Category Archives for media analysis

Public trust in the media dips; immoral behaviour and lack of regulation blamed, finds Edelman’s Trust Barometer

Jan 22 2014 No Comments »

The UK’s public confidence in businesses remained stable, while trust in media and the government has dipped.  According to the 2014  edition of global PR agency Edelman’s Trust Barometer, faith in the media, which had staged a comeback from an all-time low of 22% around the time of the phone-hacking scandal, to register 47% in 2013, [...]




Top 10 Media Stories of 2013

Dec 18 2013 No Comments »

Continuing our Top 10 Top 10s, we present the top 10 media stories of 2013 according to @MediaJake. Agree? Disagree? Think we’ve missed something? Let us know in the comments below. 1. Phone hacking trial As the trial is ongoing, so there is only so much that can be said. The BBC has published a [...]




Most popular journalists for PR professionals

Dec 17 2013 No Comments »

CisionPoint top 10s

Following the ‘Most popular media titles for PR professionals’, we present the most popular contacts on CisionPoint as part of our Top 10 Top 10s of 2013. The CisionPoint Media Database is the most comprehensive of its kind in the world. Used predominantly by PR professionals, the Media Database lists thousands of journalists, editors, bloggers, [...]




Nelson Mandela: The World Mourns

Dec 6 2013 No Comments »

Nelson Mandela has died aged 95. The former president of South Africa is being mourned the world over and social media is playing host to an outpouring of grief. As the news broke, people took to their preferred social networks to share the story and pay their respects. Cision Social Media reveals the story had [...]




Scottish Independence and social media

Nov 26 2013 No Comments »

The Scottish Government launched its independence blueprint at a press conference this morning, with Alex Salmond calling it a ‘mission statement’ for the future. The whitepaper comes ahead of the yes/no vote for Scottish independence on 18 September 2014. While the 670-page plan is extensive, the media’s headlines have a narrow focus: the Telegraph, the [...]




More journalists have more followers

Nov 11 2013 No Comments »

Cision Social Media Journalism Study 2013

More journalists now have over 500 followers on their preferred social network than in 2012, according to the UK Social Journalism Study 2013. The results reveal that 62% of journalists now have more than 500 followers, compared with just 48% in 2012. At the other end of the scale, fewer journalists have no followers, with [...]




Forrester to Mark Zuckerberg: ‘Facebook is failing marketers’

Oct 29 2013 2 Comments »

‘Mr. Zuckerberg: Facebook is failing marketers.’ This is how Nate Elliott, vice president and principal analyst at market research firm Forrester begins his open letter to Mark Zuckerberg, the CEO and founder of the $100 billion social networking giant, Facebook. Nate’s letter, published yesterday on Forrester’s blog goes on to explain why marketers have been [...]




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