Category Archives for Social Media Research

Sir Alex Ferguson announced his retirement this morning after 26 years as manager of Manchester United. The news followed speculation and rumour which culminated last night in a series of articles across news sites. It was the Telegraph’s: ‘Sir Alex Ferguson must leave Manchester United completely when he decides to retire’ by Jim White that [...]

The Local Council Elections results are still coming in and the big story is that UKIP has gained seats. Unsurprisingly, this has increased the social media conversation around the party, boosting its online profile. As the early results are currently being digested and discussed, it is UKIP that leads today’s mentions largely thanks to its [...]

Once again Margaret Thatcher has dominated social media and Twitter’s trending topics. Her funeral, which was held yesterday morning, was unsurprisingly the talking point of the day.  Described by many as a marmite figure (including the Guardian who created this advert), Baroness Thatcher’s funeral was always going to draw a crowd. The hashtag #thatcherfuneral was [...]

Justin Bieber may be the most followed individual on Twitter (or he may not) but apparently he’s not a fan of Spider-Man as he hasn’t seemed to have grasped: ‘With great power comes great responsibility’. On Friday evening Justin (J-Biebs to those in the know) visited the Anne Frank Museum while on tour in Amsterdam. [...]

It’s social media Friday once again and today we’re measuring mentions of the Masters 2013. A hotly anticipated tournament, the Masters started yesterday and will come to a conclusion this Sunday. In the build-up to the event, social media had two names on its lips: Tiger Woods and Rory McIlroy. Using Cision Social Media we [...]

Described on the BBC News Channel as the first major public figure to have died in the era of Twitter, Baroness Thatcher will be the topic of online discussion for the foreseeable future. How the digital and social spheres have reacted to the news is already a question being asked from Stuart Heritage and his [...]

Kelvin MacKenzie, ex-editor of The Sun and current columnist for the Daily Mail, is having a bad week. On 4 April, his new column appeared on the Telegraph’s website invariably insulting teachers, the government, Masterchef, the BBC, the Labour party and British Gas. On 5 April, Henry Winter, football correspondent at the Telegraph, announced on [...]

With an estimated audience of between 500 and 600 million people, the Grand National is surely one of the biggest sporting events of the year. Often even attracting non-betting people to have a flutter, the racing horses’ odds are closely watched and tips are sought by many. The current favourites with the best odds (which [...]

George Osborne has delivered his Budget for 2013. As this is one of the biggest news stories of any year, it was unsurprisingly trending across social media platforms. What was the conversation focusing on? Using Cision Social Media, the most discussed points of the budget can be revealed. Whatever it says about the nation, the [...]

Though it seems there are very few things that manage to take Twitter by surprise, this week the new pope did just that. On Wednesday evening, Jorge Mario Bergoglio was revealed as the new pope and it’s fair to say Twitter didn’t see it coming. Not one of the bookies’ favourites, Bergoglio managed just a [...]