Marketers are increasingly looking to bloggers as the new influencers to support their communications strategy. But working with bloggers demands a different approach – an interpersonal one with just the right amount of professionalism and a dash of diplomacy.
In this webinar, we’ll talk to Vicki Day, author of the fashion, lifestyle and food blog MrsD-Daily on PR best practices for effective blogger outreach. She will talk us through pitching tips, why one size doesn’t fit all, the know-how on competitions and prizes, affiliate marketing tips and relationship building.
If you’re only using media outreach for PR, you could be missing out on a whole range of powerful digital marketing activities, such as affiliate marketing, native advertising and search engine optimisation.
In this webinar, we’ll talk to Speedie Consulting director Jason Hulott on how his teams use Cision to identify the most relevant sites for brand advertising, to build stronger relationships with media partners and to improve search engine rankings through targeted link building and social networking.
Research shows that 97% of journalists think it’s important for organisations to have an online newsroom. Why? Because the way content is now consumed has changed – social media is becoming integral to reporting and information-gathering, pushing companies to find an integrated approach to content assimilation and distribution across traditional and new platforms.
This webinar is aimed at giving you an in-depth look in to the power of newsrooms, and how marketers are using it to create an environment which is easy for consumers, influencers and journalists to find and share their story.
With the rise of social networks and the overcrowding that exists in the digital space, it is becoming increasingly clear that simply reaching out to audiences on social media is not enough – you have to keep them engaged and in-conversation with your brand to actually have an impact on your overall communications. Packed with fresh social media tips and insights, this webinar will help you break through the clutter and understand what it takes to make the most of your network, in 10-easy steps.
Learn how to make your communications more powerful by reaching those people whose influence will work for you. We’ll walk you through the best ways to identify and connect with your target audience, as well as introduce you to lucrative new markets through extended digital networks.
Find out how to get the most out of your digital PR with Cision, including making outreach as personal as possible using biographical data, the benefits of using a newsroom to pull traffic to your content, and why a news archive is more cost-effective and versatile than traditional media monitoring, and ideal for researching the media, your [...]
Cision UK’s Jake O’Neill discusses the importance of creating quality content and getting it in front of a larger (and still relevant) audience, using examples from Cision clients and hit TV series Breaking Bad. Fill in the below form to request a recording:
Cision UK discusses how the changing face of the PR industry calls for a digital & integrated PR strategy. The webinar uses CisionPoint and Cision Social Media to demonstrate how communications professionals can use research tools to feed into campaign planning, keep on top of social reputation and demonstrate ROI. Fill in the below form [...]
Cision UK’s editorial coordinator Jake O’Neill discusses: the importance of detailed research and careful targeting; using social media to improve relationships; practical tips for more successful pitching; how to avoid journalists’ PR pet peeves. Fill in the below form to request a recording: Contact Information First Name* * Last Name* * Your e-mail address*: Your [...]
Kester Ford, Cision UK’s head of product and marketing, uses our CisionPoint software to show how: Our unique influencer rating lets you quickly find and engage the social contacts most relevant to you; Publishing to your own social media newsroom drives traffic, builds fans and increases your story’s reach; To discover and manage the parts of social media chatter that are important to you.
Jay Krall speaks to Philip Sheldrake, Managing Partner at Euler Partners and the author of ‘The Business of Influence’, and ‘Attenzi – a social business story’ about the impact of social web and related technologies on organisational structure, culture, process and performance measurement this decade.
In his book ‘Dark Art, the Changing Face of Public Relations‘, Tim Burt describes dramatic changes taking place in PR that threaten the industry’s very existence. In this special Cision webinar, Tim joins Cision for an exclusive webinar discussing his views on journalism, public relations and the state of digital media.
Learn how to use Twitter to engage with your target audience including customers and key influencers. Cision’s webinar takes you through digital media influence, management of contacts, campaign outreach and what it takes to identify the right influencers for your brand. We also discuss crisis management and how to utilise and manage Twitter as a customer service tool.