Want to use the 2015 general election to your brand’s advantage? Cision has gone to Paul Staines, the UK’s leading political blogger; Mark Frankel, the BBC’s social media guru and John Crowley, digital editor for WSJ.com, to bring you the crucial dos and don’ts in election coverage in our new white paper, The Politics of PR.
Our latest Social Journalism Study explores the ways that journalists are using social media, charting the changes we’ve seen over the last four years and predicting the trends that will shape the PR-journalist dialogue in the coming months and years.
With Cision’s latest white paper, Show & Tell: How to Use Visual Social Media Networks for PR, you will see how to meet the challenge of creating social media marketing strategies and rich media for dynamic content channels.
Social media may have democratised journalism, but that hasn’t made it easy for brands to get in on the act. Customers are often suspicious of corporate storytelling, and many organisations find it hard to break bad PR habits to communicate in new, exciting ways. From highlighting your story’s hooks to knowing when and how to promote social media sharing, our latest tip sheet gives you straightforward advice that will help you transform dry old business communications into the type of stories your customers and would-be customers will want to tell each other.
Today’s PR professionals need to use content marketing tools to drive engagement & generate coverage. This whitepaper focuses on how to integrate PR and content marketing to increase awareness, coverage and leads.
Publicity is integral to increasing awareness, establishing credibility and altogether benefitting your bottom line. But knowing how to secure it isn’t always so easy. With this free guide, you’ll discover how a perfect mix of creative tactics will capture the attention of the media to achieve consistent publicity for your brand.
You’re increasingly pressured to show how your PR programmes correlate with bottom line results, but how do you capture meaningful ROI? Discover how to with Cision’s white paper, Measure and Maximise PR Impact.
Almost every day, a new blog post appears with best practices for Facebook, Twitter, Instagram – and the list goes on. It’s overwhelming even for the savviest PR pros & marketers. Our guide is here to help. We’ve done the research and chosen the practices most essential to your social media marketing and PR success.
Despite the real time nature of modern media, well-written, well-designed, well-targeted press releases can have a greater impact than ever.
This whitepaper brings together advice and tips from journalists, bloggers, SEOs and digital marketers that will make sure your releases stay relevant in a world of rolling online news, search and social media.
Even the most amazing content can’t reach its full potential if it’s not easily found by the right audience.
With the tools available today, a great piece of content that is optimised for search and social media can deliver value immediately, as well as for years to come.
Our tipsheet helps you take your work to the next level by optimising it for readability, search and social media.
Blogger outreach is essential – is yours up to scratch?
We ask the bloggers themselves to define the best practice for blogger outreach. Filled with insight from the UK’s leading bloggers, our whitepaper gives you all you need to identify, understand and engage with the right bloggers for your brand in the most productive ways.
Are communications best kept in-house or does hiring a specialist agency guarantee results? Featuring contributions from agencies, their clients, and in-house marketers, our latest whitepaper is packed with insight, advice and tips that are sure to improve your communications, no matter which side of the fence you’re on.
Social media is becoming ever so important to businesses supporting PR and marketing, customer service and sales departments. Our tipsheet: Social Media for Business in 10 Easy Steps can help companies make social media central to their communications strategy and in line with wider business objectives.
In the wake of William Shakespeare’s 450th birth anniversary, we decided to recognise his contributions not just as a master playwright, but also as a master of communications who had total command of his subject, his audience and his medium.
Influence marketing is key to communications of all kinds – from PR to SEO, from event promotion to branded content. So what are the new rules of the digital game? Is the press release really dead? How should you talk to these new influencers, and what are the ideas most likely to engage them?
Expectations from PR teams are higher than ever, and 2014 will be the year that cutting through the jargon will be key to success. We’ve spoken to industry experts about what it is that companies really want from PR to bring you tried and tested solutions. To download the tipsheet, fill out the form below.
How do journalists want to be pitched on social media? And how are the country’s leading PR Officers getting the most out of social media platforms? We’ve spoken to top UK journalists and the comms departments of leading FTSE 100 companies to gather insight for our top tips on how to succeed in social PR.
In 2013, how do UK journalists use social media? What is its purpose? How does it impact their work, their relationships with PRs, and the future of journalism itself? The UK instalment of our 3rd annual Social Journalism Study, conducted by Cision and Canterbury Christ Church University, is available to download now.
So you’ve written an excellent blog complete with credible facts, eye-catching imagery and informative graphs. You’ve hit the publish button and shared the content on relevant social media sites. Now what? Our latest whitepaper can help you to plan a winning content strategy in three simple steps; optimisation, amplification and analysis.
When it comes to the pitching preferences and pet peeves of your media contacts, are there questions that you wish you could ask? Cision’s @MediaJake can help. He’s been grilling journalists and bloggers to find out what they love (and hate) about PRs, content and they ways that they get contacted.
If disaster strikes, could your team handle it? For communications professionals that are already very busy, having to respond to a crisis is likely to be one of the most stressful times. Our whitepaper is designed to provide handy tips on organising your team for a fast reaction, handy tips on organising your team for a fast reaction, handling awkward questions from the media, and measuring the success of the recovery.
In the 2012 Global Social Journalism Study, we’ve asked journalists from around the world how they use social media, and how it impacts their work. Unique to this year’s study is the identification of five types of social media users, who differ in terms of usage patterns, attitude and knowledge.