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Cision White Papers

10 Shortcuts To Better Brand Storytelling

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Our latest whitepaper spells out five golden rules you need to follow to make sure your social communications are in line with business objectives – and never end up hashtagged with the dreaded #PRFail.

Cision White Papers

The 5 Golden Rules of Social PR

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Our latest whitepaper spells out five golden rules you need to follow to make sure your social communications are in line with business objectives – and never end up hashtagged with the dreaded #PRFail.

Cision White Papers

How to Write a Press Release in the Digital Age

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Despite the real time nature of modern media, well-written, well-designed, well-targeted press releases can have a greater impact than ever.

Our latest whitepaper brings together advice and tips from journalists, bloggers, SEOs and digital marketers that will make sure your releases stay relevant in a world of rolling online news, search and social media.

Cision White Papers

10 Tips To Optimise Your Content

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Even the most amazing content can’t reach its full potential if it’s not easily found by the right audience.

With the tools available today, a great piece of content that is optimised for search and social media can deliver value immediately, as well as for years to come.

Our tipsheet helps you take your work to the next level by optimising it for readability, search and social media.

Cision White Papers

Blogger Outreach: Converting Influence to Sales

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Blogger outreach is essential – is yours up to scratch?

Our latest whitepaper asks the bloggers themselves to define the best practice for blogger outreach. Filled with insight from the UK’s leading bloggers, our latest whitepaper gives you all you need to identify, understand and engage with the right bloggers for your brand in the most productive ways.

Cision White Papers

Agency Vs In-House

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Are communications best kept in-house or does hiring a specialist agency guarantee results? Featuring contributions from agencies, their clients, and in-house marketers, our latest whitepaper is packed with insight, advice and tips that are sure to improve your communications, no matter which side of the fence you’re on.

Cision White Papers

Social Media for Business in 10 Easy Steps

Posted on:May 27th, 2014
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Social media is becoming ever so important to businesses supporting PR and  marketing, customer service and sales departments. Our tipsheet: Social Media for Business in 10 Easy Steps can help companies make social media central to their communications strategy and in line with wider business objectives.

Cision White Papers

The Four Elements of Digital Marketing

Posted on:March 26th, 2014
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In the wake of William Shakespeare’s 450th birth anniversary, we decided to recognise his contributions not just as a master playwright, but also as a master of communications who had total command of his subject, his audience and his medium.

Cision White Papers

Seven Pillars of Communications Wisdom

Posted on:March 26th, 2014
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Influence marketing is key to communications of all kinds – from PR to SEO, from event promotion to branded content. So what are the new rules of the digital game? Is the press release really dead? How should you talk to these new influencers, and what are the ideas most likely to engage them? With [...]

Cision White Papers

PR lessons from the pros

Posted on:February 26th, 2014
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Expectations from PR teams are higher than ever, and 2014 will be the year that cutting through the jargon will be key to success. We’ve spoken to industry experts about what it is that companies really want from PR to bring you tried and tested solutions.  To download the tipsheet, fill out the form below.

Cision White Papers

PR Social

Posted on:January 16th, 2014
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How do journalists want to be pitched on social media? And how are the country’s leading PR Officers getting the most out of social media platforms? We’ve spoken to top UK journalists and the comms departments of leading FTSE 100 companies to gather insight for our top tips on how to succeed in social PR.

Cision White Papers

Social Journalism Study 2013

Posted on:October 30th, 2013
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In 2013, how do UK journalists use social media? What is its purpose? How does it impact their work, their relationships with PRs, and the future of journalism itself? The UK instalment of our 3rd annual Social Journalism Study, conducted by Cision and Canterbury Christ Church University, is available to download now. To receive your [...]

Cision White Papers

Content Marketing

Posted on:October 17th, 2013
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So you’ve written an excellent blog complete with credible facts, eye-catching imagery and informative graphs. You’ve hit the publish button and shared the content on relevant social media sites. Now what?  Our latest whitepaper can help you to plan a winning content strategy in three simple steps; optimisation, amplification and analysis.  To download the whitepaper [...]

Cision White Papers

PR Dos and Don’ts

Posted on:August 12th, 2013
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When it comes to the pitching preferences and pet peeves of your media contacts, are there questions that you wish you could ask? Cision’s @MediaJake can help. He’s been grilling journalists and bloggers to find out what they love (and hate) about PRs, content and they ways that they get contacted.  To download the tipsheet [...]

Cision White Papers

Crisis Management

Posted on:March 7th, 2013
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If disaster strikes, could your team handle it? For communications professionals that are already very busy, having to respond to a crisis is likely to be one of the most stressful times. Our whitepaper is designed to provide handy tips on organising your team for a fast reaction, handling awkward questions from the media, and [...]

Cision White Papers

Global Social Journalism Study

Posted on:December 19th, 2012
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In the 2012 Global Social Journalism Study, we’ve asked journalists from around the world how they use social media, and how it impacts their work. Unique to this year’s study is the identification of five types of social media users, who differ in terms of usage patterns, attitude and knowledge.   Download the report now – [...]

Cision White Papers

Boost your boardroom credibility

Posted on:November 14th, 2012

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As a communications professional, you already know that PR is key to achieving business objectives, but this can be tricky to show your colleagues. Our whitepaper is designed to provide handy tips to make demonstrating return on investment to your boss a little easier.  To download the whitepaper please fill in the form below:
Cision White Papers

UK Social Journalism Study 2012

Posted on:October 11th, 2012
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The annual Social Journalism Study conducted by Cision and Canterbury Christ Church University charts the changes in the use of social media among journalists and media professionals.  The 2012 survey suggests that, compared with 2011, journalists are using a greater variety of social media tools and are increasingly reliant on social media for many of [...]

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