If disaster strikes, could your team handle it? For communications professionals that are already very busy, having to respond to a crisis is likely to be one of the most stressful times. Our whitepaper is designed to provide handy tips on organising your team for a fast reaction, handling awkward questions from the media, and [...]
In the 2012 Global Social Journalism Study, we’ve asked journalists from around the world how they use social media, and how it impacts their work. Unique to this year’s study is the identification of five types of social media users, who differ in terms of usage patterns, attitude and knowledge. Download the report now – [...]
As a communications professional, you already know that PR is key to achieving business objectives, but this can be tricky to show your colleagues. Our whitepaper is designed to provide handy tips to make demonstrating return on investment to your boss a little easier. To download the whitepaper please fill in the form below: Contact [...]
The annual Social Journalism Study conducted by Cision and Canterbury Christ Church University charts the changes in the use of social media among journalists and media professionals. The 2012 survey suggests that, compared with 2011, journalists are using a greater variety of social media tools and are increasingly reliant on social media for many of [...]
When it comes to research, it’s all about working smarter, not harder. Read this whitepaper for guidance on how to add the perfect personal touch to your pitches, stay organised so that you never miss an opportunity and tap into journalist’s pain points and understand their needs. Download your white paper now – simply [...]
With our Facebook tipsheet, you can make sure you’re putting your best face on your social media presence. Download it now and learn how to match your online presence to the culture and promise of your brand, which online community demographics you should be regularly tracking and how to form procedures and strategies for turning [...]
How social media has made PR central to modern marketing campaigns This white paper considers how social media has impacted “paid”, “earned” and “owned” media and created a new marketing mix. Learn: How social media has broken down barriers between paid, earned and owned media. How companies have responded to this by removing the silos within their [...]
Cision’s annual journalist survey explores the uses and perceptions of social media among journalists in four European countries – Germany, Sweden, Finland and the United Kingdom. This Executive Summary confirms that social media is now standard for all journalists in these four countries, as well as highlighting other key findings including: 96% of the surveyed journalists use [...]
Executive Summary of UK results Cision’s annual journalist survey explores the uses and perceptions of social media among journalists. This Executive Summary confirms that social media is now standard for all UK journalists, as well as highlighting other key findings including: 89% of the surveyed journalists most commonly use social media for publishing and distributing [...]
Journalists’ top PR pet dislikes – and how to avoid them This tip sheet shares top five PR habits that annoy journalists the most – and how to avoid them, including: Sending generic mass email blasts to journalists. Adding too much detail or jargon to pitches. Making unnecessary follow-up phone calls. Pitching identical stories to competing [...]
