Cision White Paper

Seven Pillars of Communications Wisdom

Posted on:March 26th, 2014 No Comments »

Influence marketing is key to communications of all kinds – from PR to SEO, from event promotion to branded content. So what are the new rules of the digital game? Is the press release really dead? How should you talk to these new influencers, and what are the ideas most likely to engage them? With [...]

PR lessons from the pros

Posted on:February 26th, 2014 No Comments »

Expectations from PR teams are higher than ever, and 2014 will be the year that cutting through the jargon will be key to success. We’ve spoken to industry experts about what it is that companies really want from PR to bring you tried and tested solutions.  To download the tipsheet, fill out the form below. 

PR Social

Posted on:January 16th, 2014 No Comments »

How do journalists want to be pitched on social media? And how are the country’s leading PR Officers getting the most out of social media platforms? We’ve spoken to top UK journalists and the comms departments of leading FTSE 100 companies to gather insight for our top tips on how to succeed in social PR.  To [...]

Social Journalism Study 2013

Posted on:October 30th, 2013 No Comments »

In 2013, how do UK journalists use social media? What is its purpose? How does it impact their work, their relationships with PRs, and the future of journalism itself? The UK instalment of our 3rd annual Social Journalism Study, conducted by Cision and Canterbury Christ Church University, is available to download now. To receive your [...]

Content Marketing

Posted on:October 17th, 2013 No Comments »

So you’ve written an excellent blog complete with credible facts, eye-catching imagery and informative graphs. You’ve hit the publish button and shared the content on relevant social media sites. Now what?  Our latest whitepaper can help you to plan a winning content strategy in three simple steps; optimisation, amplification and analysis.  To download the whitepaper [...]

PR Dos and Don’ts

Posted on:August 12th, 2013 No Comments »

When it comes to the pitching preferences and pet peeves of your media contacts, are there questions that you wish you could ask? Cision’s @MediaJake can help. He’s been grilling journalists and bloggers to find out what they love (and hate) about PRs, content and they ways that they get contacted.  To download the tipsheet [...]

Crisis Management

Posted on:March 7th, 2013 No Comments »

If disaster strikes, could your team handle it? For communications professionals that are already very busy, having to respond to a crisis is likely to be one of the most stressful times. Our whitepaper is designed to provide handy tips on organising your team for a fast reaction, handling awkward questions from the media, and [...]

Global Social Journalism Study

Posted on:December 19th, 2012 No Comments »

In the 2012 Global Social Journalism Study, we’ve asked journalists from around the world how they use social media, and how it impacts their work. Unique to this year’s study is the identification of five types of social media users, who differ in terms of usage patterns, attitude and knowledge.   Download the report now – [...]

Boost your boardroom credibility

Posted on:November 14th, 2012 No Comments »

As a communications professional, you already know that PR is key to achieving business objectives, but this can be tricky to show your colleagues. Our whitepaper is designed to provide handy tips to make demonstrating return on investment to your boss a little easier.  To download the whitepaper please fill in the form below:  

UK Social Journalism Study 2012

Posted on:October 11th, 2012 No Comments »

The annual Social Journalism Study conducted by Cision and Canterbury Christ Church University charts the changes in the use of social media among journalists and media professionals.  The 2012 survey suggests that, compared with 2011, journalists are using a greater variety of social media tools and are increasingly reliant on social media for many of [...]

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