The world’s communicators stay informed with thought leadership from Cision. Our library of resources—including tip sheets, white papers, recorded webinars and case studies—provide professional know-how and successful campaign strategy for a media landscape that’s constantly evolving.
How to Write a Press Release in the Digital Age
Despite the real time nature of modern media, well-written, well-designed, well-targeted press releases can have a greater impact than ever.
Our latest whitepaper brings together advice and tips from journalists, bloggers, SEOs and digital marketers that will make sure your releases stay relevant in a world of rolling online news, search and social media.
Marketers are increasingly looking to bloggers as the new influencers to support their communications strategy. But working with bloggers demands a different approach – an interpersonal one with just the right amount of professionalism and a dash of diplomacy.
In this webinar, we’ll talk to Vicki Day, author of the fashion, lifestyle and food blog MrsD-Daily on PR best practices for effective blogger outreach. She will talk us through pitching tips, why one size doesn’t fit all, the know-how on competitions and prizes, affiliate marketing tips and relationship building.