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Cision Resources

The world’s communicators stay informed with thought leadership from Cision. Our library of resources—including tip sheets, white papers, recorded webinars and case studies—provide professional know-how and successful campaign strategy for a media landscape that’s constantly evolving.

Featured Whitepaper

How to Write a Press Release in the Digital Age

Despite the real time nature of modern media, well-written, well-designed, well-targeted press releases can have a greater impact than ever.

Our latest whitepaper brings together advice and tips from journalists, bloggers, SEOs and digital marketers that will make sure your releases stay relevant in a world of rolling online news, search and social media.

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Webinar Vicki Day on why PRs need to change their approach towards bloggers

Marketers are increasingly looking to bloggers as the new influencers to support their communications strategy. But working with bloggers demands a different approach – an interpersonal one with just the right amount of professionalism and a dash of diplomacy.

In this webinar, we’ll talk to Vicki Day, author of the fashion, lifestyle and food blog MrsD-Daily on PR best practices for effective blogger outreach. She will talk us through pitching tips, why one size doesn’t fit all, the know-how on competitions and prizes, affiliate marketing tips and relationship building.

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