Last Updated 14/03/2013.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted. You will also find that if a blogger is a journalist for another outlet(s), Cision tracks their contact preferences there as well.
Cision’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these Mummy Blogs and their authors can be found in the CisionPoint Media Database.