Last week, our European research team published lists of the Top 10 UK fashion blogs and the Top 10 UK fashion magazines by ABC audited circulation. Which made some people pretty happy, while also raising the question: how do these brands fare head-to- head?
A number of the standalone blogs out-unique the websites. By this measure, StyleBubble and Kingdom of Style make the top ten online UK fashion titles, while Catwalk Queen elbows her way ahead of Vogue into second place behind Marie Claire.
So why does Catwalk Queen sit at the foot of our Top 10 UK Fashion Blogs?
The answer lies in the weighting we give to engagement in our blog ranking methodology. Despite a huge following on Twitter, there’s nary a comment to be seen at Catwalk Queen – but with the traffic on show, the advertisers are unlikely to mind too much.