My weekly pick of comms news curated via @CisionUK. Happy belated midsummer!
“Nike has become the first UK company to have a Twitter campaign banned, after the advertising watchdog decided that its use of the personal accounts of footballers Wayne Rooney and Jack Wilshere broke rules for not clearly telling the public their tweets were ads.”
“The scale of such a global sporting event provides one of the most effective international marketing platforms in the world for large, corporate players in the brand world. Vox Pops International interviewed 40 people to test their awareness of Olympic sponsors. Following the research, the three key findings were as follows: the public’s lack of awareness of official Olympic sponsors (pre-Games); that McDonalds and Coca Cola were seen as inappropriate sponsors for the sporting event; and that of the 50% of people who applied, only 10% got tickets.”
“This will be encouraging news for Google, although the question doesn’t ask how often respondents use the site or for how long at a time.
The Youth Insight Report 2012/13, which interviewed 1,698 students during April and May, confirms that Facebook is far and away king of the social networks, with 97% of respondents using the site.
Pinterest is the tenth most popular network (6%), with only Quora (0%) proving to be less popular.”
“A study of more than 600 journalists across the world found that more than half source and verify news stories using known sources on social media platforms, such as Twitter, Facebook and Weibo. The research found 75 per cent of journalists in the UK do so.”
“Twitter has unveiled an aggressive expansion of its advertising products, with a rollout planned to 50 countries by the end of the year.
The expansion marks the next stage for the six-year-old tech startup’s development, with Twitter seeking to turn its 140m users into revenue.”