More Updates to Analytics, Category Updates and More

This Friday we are going to be rolling out several additional updates to our analytics dashboard including the following:

  • Hovers for ‘impressions breakdown’ - We will be adding hover menus with help text over the various fields in the breakdown table for impressions to better explain what those different values mean.
  • Table with exact counts for impressions, reads and interactions - We will be adding a table into the impressions, reads and interactions reports showing the actual count for each of these statistics by day.
  • Premium impressions – Premium impressions was an idea we had during development that was rolled out as part of our beta release.  Unfortunately, we weren’t able to acquire the proper data and will be putting that feature on hold for the time being (until we can get the proper data to filter through).

You may also see some changes to our category taxonomy.  We’ve made these changes for a number of reasons.  First, we’ve added a lot of categories over time based on customer request and it was simply time to take a step back and evaluate the overall quality of the taxonomy scheme.  Second, we wanted to start imposing more of a hierarchical logic on the overall scheme that better organizes more specific categories (i.e. chemistry) into broader categories (i.e. science).

Finally, I wanted to mention that we are in the midst of making some significant changes to the layout of the PRWeb news release itself that are going to be a big step forward in terms of search-friendliness and overall look-and-feel.  There are also going to be some goodies thrown in.  We’ll be talking more about some of these upcoming changes in the next several weeks so stay tuned!