From Rap to Tweet: MC Hammer Rules

When you hear the name MC Hammer, what comes to mind? For me, the rap song You Can’t Touch This immediately fills my head, and I start grooving to the beat …

My-my-my-my music hits me so hard makes me say oh my Lord
Thank you for blessing me with a mind to rhyme and two hyped feet
It feels good when you know you’re down
A superdope homeboy from the Oaktown
And I’m known as such
And this is a beat uh u can’t touch

I couldn’t have imagined that two decades later this legendary pop icon would be a social media star with over two million Twitter followers. Hammer says that his knowledge and use of Twitter and other emerging technology comes from being in the Silicon Valley area, seeing the power of Internet video, and wanting to be connected.

On February 22, Hammer will be presented with the “Social Media Marketer of the Year” award at the 3rd Annual Gravity Summit. I’m so excited that I can be there at UCLA to see him receive the award, presented by AccessHollywood.com, and sponsored by Visible Technologies.

If you’re in the area on Tuesday, February 22, stop by the Gravity Summit. Visible’s Stewart Neff will be making a presentation about the huge benefits companies are seeing when they provide customer service using social networks like Twitter. The benefits go way beyond the goodwill of that one customer, or even the Twitter community.

I’ll be tweeting live from UCLA, so be sure to join in the conversation using #GravSum. There’s sure to be lots of celebrities, rumored TV coverage, and tons of buzz, and @Visible_Tech will be there to catch it all.

Come find out more—I hope to see you there!