This is a guest post from Yvette Pistorio, Senior Supervisor of Media Research and Beth Blanchard, Supervisor of Media Research at Cision.
It’s about that time of year for Cision and Sarah Evans to unleash the list of the Top 100 Social Media and Internet Marketing blogs on you. But this year, we’ve changed it up a bit. We’ve included SEO blogs in our list since it is becoming an even stronger force in 2011!
Here’s a rundown of our measurement analysis. We chose four Web audience metrics: Average Unique Visitors per Month (available in CisionPoint), Average Page Views per Month per Unique Visitor, Average Time (seconds) per Month per Unique Visitor, and Average Visits per Month per Unique, all from Compete.com. Using Cision’s media database, I was able to find over 400 blogs covering social media, online marketing and search engines as a whole. From there, I drilled the entire list down to the blogs that primarily focused on social media, online marketing and SEO. Next, I ranked the blogs based on the four metrics provided by Compete. You can also quickly follow what this presitigous group is tweeting about through Cision’s Twitter list here. Here are the results.
Disclaimer: a question we’ve addressed often on this blog and in many of our free Cision Webinars, with all the metrics available for determining influence on the social Web, how can you determine which blogs really matter? Unfortunately there isn’t one metric that serves as a reliable indicator. As Jay noted in his original list, influence is subjective by nature and we’ve read a lot of great posts by bloggers who didn’t make the list. Some of them wield more influence in social media education endeavors outside of their blogs, such as conferences, Webinars, podcasts and white papers.
Since we included SEO blogs, our list has shifted quite a bit from last year, so some of the power rankings may seem extreme since there are so many new blogs to the list. Here’s a look:
UPDATE 4/15/11: Our original analysis accidentally overlooked 3 top 100 blogs, which have since been added to the list below. It was an accidental oversight on our part, and our apologies go out to Valeria Maltoni, Todd Defren and Matt Cutts… all amazing bloggers who should have been on the original list.