I was doing some SEO research the other day (I’m a nerd) and couldn’t help but notice that quite a few blogs that I came across had some SEO issues that were easily correctable. I could have scoffed and ridiculed them, but that just didn’t seem nice at all.
Instead, I thought I’d share some of the mistakes that I stumbled across and provide solutions to them (I can always use some good karma).
If you’re just getting started blogging, or even if you’re a seasoned blogging pro, hopefully you’ll find these 5 common blogging SEO mistakes and solutions helpful. This is part one of two blog posts about common SEO mistakes that bloggers make. The second part will come next week.
1. Having SEO Unfriendly URLs
Do your blog posts have names like “www.myblog.com/?p83”? If so, your URLs aren’t optimized. Search engines look at the URLs of your posts when they index your content, so format them in a way that makes them easier to index. Instead of “www.myblog.com/?p83”, create URLs that describe your post, like “www.myblog.com/top-5-chocolate-cupcake-recipes”.
2. Not including a Retweet or Like button
You have great content on your blog, so why not make it easy for people to share it? Add a Retweet and Like button to all of your posts. Giving people these options will create an uptick in how many times your story is shared, and therefore get you more visitors. Plus, search engines are now incorporating the number of social shares a page gets in how well it ranks.
Have you retweeted this article yet?
3. Not using a keyword in the headline
It’s fun coming up with a clever, witty headline. But if you forget to use one of your keywords in the headline, you’re missing a key component of SEO. Search engines heavily weigh the headline of a post in rankings. If your keywords aren’t in the headline, your post most likely won’t rank well for them.
4. Not linking back to websites with relevant anchor text.
When linking to your website or someone else’s website, please, please, please don’t do this:
I found some of the best cupcakes I’ve ever tasted at 123 Bakery, click here!
Search engines use anchor text (the text that is linked in a hyperlink) to help decipher what the linked page is about. “Click here” does not describe the page that you are linking to. Instead, link what you’re describing:
I found some of the best cupcakes I’ve ever tasted at 123 Bakery.
This link tells search engines that the page you’re linking to is about the best cupcakes you’ve ever tasted.
5. Not putting ALT or Title tags with an image
Search engines are great at indexing content. However, they have a hard time determining what is in an image. To help them, include an ALT and a Title tag that describes the picture. This will also help get your images indexed in image searches.
Next week I’ll have 5 more tips on how to make your blogs and websites more search engine friendly.