We had the great privilege of co-presenting a webcast earlier this week with Simon Mainwaring, founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact. If you missed it, you can view the playback here.
The webcast provided “social good” case studies and valuable insights into:
- The ways in which social media can be leveraged to connect consumers with brands
- How social media can build better businesses and yield more profits, while also fulfilling consumer wants and needs
- How social media can be harnessed by businesses to positively impact communities
The core of Simon’s message was about “purpose”, and how the future of profits is purpose. He talked about ways brands and consumers can use social media to build a better world, and therefore, create more meaningful purpose. Brands must recognize that their best interests are served by helping others. More of this message can be read in Simon’s new book We First, — now available.
Based on the premise of Simon’s book, our own Vicki Blair also shared a perfect example of how companies like Xerox and consumers are making a difference together. Xerox is committed to helping people across the nation express their gratitude to our troops overseas. The “Let’s Say Thanks” program is aimed at reminding them how much Americans appreciate their service. It provides a way for people across the country to recognize U.S. troops stationed overseas and to give them a way to say “thank you”. Read more about Xerox’s “Let’s Say Thanks” program here.
Social technology is certainly improving the opportunities for brands and consumers to partner together to build a better world. Imagine if more and more companies leveraged it to aid their community building efforts and create awareness around an important cause.
Many thanks again to both Simon and Vicki for a very informative webcast.