PR News Roundup 7/4/11: 5 PR Blog Posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web last week! I decided to do something a little different this time around. I took the articles that I shared on Cision’s Twitter and Facebook page and looked at how many clicks each received. Based on that, here’s the top five in no particular order…

How to Recover From a Social Media Blunder via Social Fresh

“You don’t have to go far to find some bad decisions companies have made on social media. (Just look here. Or here.Or even here.)

You also don’t have to let a slip-up avalanche to a mudslide on the reputation you’ve worked so hard to build.

Everyone knows that on the very granular level, every tweet, Facebook status and blog post was written by a person. And people make mistakes: There’s no getting around that.”

Google+: First Impressions via Mashable

“Google has just unveiled Google+, its ambitious answer to Facebook. It turns all of Google into one giant social network, thanks to a core group of social products and a new navigation bar that integrates sharing into every single Google product.

I spent much of Monday testing Google+’s features. Some first impressions.”

10 Blogging Tactics That Increases One Business’ Traffic by 300% via Hubspot

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers.

This company is a great example of an organization that uses blogging and organic search to its benefit. But what were the decisions that RPS made that set themselves up as successful business bloggers?”

How to Use Facebook and Blogging Together for Your Business via Social Fresh

“Back in the day when you would log into Friendster or Myspace, the vast majority were not doing it to build a business. And when we went onto Geocities or LiveJournal, we were writing, or “blogging,” but not so much about our brands.

Well, things have changed a bit.”

Infographic: Do-It-Yourself Guide to Infographics via Social Media Today

“I know what you’re thinking… another Infographic? Wait… I know I’ve been on a roll lately publishing every marketing infographic I can find on the Internet, but this one’s really great. If you’re wondering why there’s been explosive growth in Infographics, the folks at Voltier Creative have made… you got it… an Infographic explaining just that! We develop infographics for our clients and think this is a perfect explanation!”

And a recap of what happened on Cision Blog

Guide to shooting professional interviews

“We have been discussing video a lot over here, poring over tons of great blog posts on video strategies, even offering up some of our own. But one thing has flown right underneath all of our strategizing: how do you shoot these things in the first place? So I’d like to offer up a quick, cheap (relatively), and easy guide to shooting professional video.”

Social Search: What does it mean for PR Pros & Marketers?

“There have been more significant changes in search in the last 6 months than there have been in the last year: Google +1, Panda Updates and an overall more social search.  How does it affect the role of PR professionals? How does it redefine earned, owned and paid media? These are questions that I’d like to try to answer, but I’m not naïve enough to think I can accomplish this in one post.”

5 Twitter Mistakes to Avoid

“As more people are discovering the power of social networking and jumping on the Twitter bandwagon, the social media landscape is becoming cluttered. Check out these common Twitter mistakes and then take a look at your own tweets to see if you’re making any.”

Is engaging in the conversation on Twitter a waste of time?

“Dan Zarrella of HubSpot posted some really interesting Twitter metrics yesterday.  He was exploring whether engaging on Twitter was as important to gaining followers as just tweeting links.  The result: the more links you push, the more followers you get and engaging with followers is a waste of time.

Wait…what?”



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