Facebook Pages can be an effective way to connect with your audience and customers if done correctly. Unlike Twitter (where people go to get, and expect to see, constant updates), Facebook users aren’t there to be bombarded with updates from you. Social media enthusiast, @albertqian, cleverly describes Facebook as “the party itself” in his blog post, “If Social Media Were a Party,” meaning that it’s the place where people come to hang out, look at what they want to look at — when they want, and to engage in the conversations that interest them — that are aggregated from all the other social channels.
To help guide your Facebook-ing efforts, here are three tips I liked from across the Web:
- Post multimedia content like photos and videos: Intel Social Media Strategist, @Ekaterina, makes two good points about this. Not only are these kinds of content interesting and attention-grabbing, Facebook has also integrated a “Like” button that appears to anyone who clicks on your content but is not a fan yet. That option is non-intrusive too, so your potential fans don’t feel like they’re being cornered and attacked.
- Ask questions: Another @Ekaterina tip that I agree with is to involve your fans. It seems simple, but there is definitely a strategy behind doing it correctly. Ask them for opinions on relevant topics, thoughts on your latest product, ideas for current product improvements, etc… What better/easier/cheaper way is there to get such valuable information? What makes it so great is that your fans already care about who you are and what you’re doing (otherwise, why are they following you?), so they have that existing interest level. That will get you some relevant and useful information that you can work into your plans moving forward.
- Create a community: Inside Facebook‘s @JoshConstine cites The Facebook Marketing Bible and offers some great overall strategies for your social media efforts. Another seemingly obvious tip is to create a community. I know, I know, but I think it’s necessary to remind companies and brands that to create a strong community, they need to spend time responding to and talking with their fans and followers. Eventually, if done correctly, the community can move toward being self-sustainable (answering questions and solving user problems themselves) but that comes after a strong, consistent effort early on to establish that type of environment. The article presents Coca-Cola as an example with its “House Rules” tab that includes the following instructions: “This is your Fan Page and we encourage you to leave comments, photos, videos, and links here. However, we will review all comments and will remove any that are innapropriate or offensive.” While still reinforcing its presence, the company has and continues to develop an open forum for its fans.
- Target Friends of Fans: @MarketingProfs has an interesting piece about what a large, potential market “friends of fans” is. It references comScore data that says this segment is about 34 times larger for the top 100 brand pages…basically “for every fan of a top 100 brand, an additional 34 friends of fans can be reached via an exposure to the fan.” That’s a powerful statistic and one that gives us of another strategy to reach new consumers.
- Leverage your Facebook fans’ “happy time:” Social Media Examiner’s @CindyKing compiled a great list of Facebook tips from various social media professionals that included this gem of information shared by @MariSmith. How do you feel on Fridays — in comparison to earlier days in the week? Likely you’re happier. Well @MariSmith advises to leverage this ‘happy time’ by doing something fun and creative for your fans. People are more inclined to participate and engage at higher levels when they’re in good moods!
What other tips do you have related to your Facebook presence?