Ever wonder what made PR what it is today? Sure, we’re immersed in PR 2.0 and will probably leap to PR 3.0 by 2012–but without first knowing where PR started and where it came from is blasphemy (ok, maybe not blasphemy, but it’s still important)! The best part about knowing a little history of PR is that though the principles may be as old as time, the fundamentals still apply: evoking emotions in PR campaigns and creating a call-to-action are only two of many timeless PR campaign tactics you should incorporate into your plan. Check out this infographic for a brief history of top PR campaigns.

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INFOGRAPHIC Top PR Campaigns A History

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About Annemaria Nicholson

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.