It’s time for my weekly round-up of the best blog posts I have seen around the web last week! It’s a little late, but better late than never right?! And Happy Thanksgiving to all our friends in the States!!
Here’s the top five in no particular order…
“Last week, we reported on results from a PRNewswire/Crowd Factory study that found Twitter drives more traffic to press releases than Facebook. So how do you make your press release more Twitter friendly?
-‘It starts with the headline,’ says Sarah Skerik, PRNewswire’s VP of social media. ‘The press releases that got the most shares and views were those that had headlines that were in the range of 120 characters, which makes them the perfect tweetable link.’
The number of characters is important for retweeting.”
“Companies are frequently misguided by relying on fan and follower count as the primary measurement for their social media investments, instead they must focus on the outcomes of these fans and followers.
We wouldn’t buy a car without looking under the hood, or buy a house without getting it inspected, or hiring an employee without doing a background check, so we should also ensure we’re providing the right metrics for our social efforts.
Because fans and followers are so easily viewable by all employees of our owned social accounts as well as our competitors, it’s easy to use that as a default index. In fact, strategists should not serve up fan and follower data to executives, as they often self-diagnose this number to be most important and compare themselves to their competitors.”
“In my last post, I wrote about how PR practitioners annoy journalists. It’s ironic that many of the issues come down to a failure to implement the fundamentals of successful communication. So, in an effort to clear up exactly what it is that reporters want from PR people, this post aims to list the traits of a good PR practitioner, with a healthy dose of anecdotes from PR agency executives and reporters sounding off on what they think are essential attributes. While some posts I came across while researching this post were downright effusive about how wonderful PR people are, others contained language that might be deemed unfit for work.”
“A few weeks ago, I was pulling into my driveway, after a long week of work, when I received a phone call from a reporter I work with wanting a quote for a story. I spent the next two hours calling and e-mailing clients trying to gather a comment. I never did get a comment, but the reporter did express gratitude for the effort.
This little exercise reminds me of why some PR practioners maintain good relations with the media, and others don’t. Here are some points to remember for young PR executives.”
“Is your blog feeling a bit flat? Are you looking to attract more of the right kinds of people to your content?
If you struggle to attract a steady stream of quality readers to your blog, you’re not alone. The good news is that your blog isn’t a lost cause.
There are many smart strategies you can use to create compelling, bite-sized content your readers will devour—and share like crazy.
The secret is to tap into the power, speed and instant accessibility of social media. Here are 5 simple, foolproof ideas you can put into action TODAY:”
And a recap of what happened on Cision Blog:
This is a guest post from Jason Kintzler, Founder of PitchEngine. This post was originally published on New Media Cowboy.
I’ve waited almost two years to pull the trigger on a post about the death of the traditional press release. Why? Because for the longest time, I thought it was just hype. Now that I’ve made the rounds speaking at PR, marketing and journalism events and conferences I am convinced – it’s time to face the music.
No one likes to write them.
No one likes to receive them.
No one likes to read them.
This is a guest post from Gina Goodman, Supervisor of Media Research at Cision.
When I’m out with my friends it’s often par for the course to bring up the latest media gossip. Along with Kim Kardashian’s divorce and Jessica Simpson’s baby news, there’s also talk of “Have you seen Anderson Cooper’s new show?” or “Who’s going to replace Regis?” or “Have you heard that Ryan Seacrest is quitting his 18,000 jobs and moving to an isolated Buddhist monastery?” (Yes, made that last one up.) More often than not, I’m one step ahead of their gossip, because it’s my job to know these things—we in the Research department at Cision work daily to be on top of the latest comings and goings in the media, from an anchor leaving CNN to the launch of a new local morning radio show. In addition to supplying a huge online directory for our clients, we want to make sure the public relations and journalism industries as a whole realize the importance of the changing media landscape.