PR News Roundup 12/16/11: 5 PR Blog posts You May Have Missed

Photo courtesy of Katri Niemi via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…

30 Brilliant Social Media Marketing Tips from 2011 via HubSpot Blog

“With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven’t benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.”

Five Ways to Deal with Negative Online Comments via Spin Sucks

“When I speak, it’s pretty typical I’ll hear something along the lines of, “What happens when we begin participating online and someone says something bad about us?”

The fact of the matter is, people are already saying bad things about you. You have unhappy employees, upset customers, even belligerent investors.

The web doesn’t change that. Sure, those people now have a megaphone, but you have a huge opportunity. Because you can monitor and listen, you now know what people are saying and how to react to it.

Following are five steps for dealing with negative comments and criticism online.”

All I Really Need to Know in PR, I Learned From Santa via PRBreakfastClub

“It’s the most wonderful time of the year! But only if the holiday rush hasn’t crushed you yet. If you’re (still) filled with the spirit of the season, please indulge me by reading this post with a fun, good-natured, Christmas-y attitude. ‘Tis the season to be jolly after all!

So the headline might be a bit of an exaggeration, but don’t fault me, we are all in PR. However, there are things that I do know in PR that I learned from the man in the red suit. So here’s my list of things PR-related that I learned from Santa:”

Top 10 Facebook Apps for Fan Engagement and Building Community via Social Media Examiner

“Are you looking for ways to better engage Facebook fans and build your community?

These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community.

They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out.”

The trap of social media noise via Seth Godin’s Blog

“If we put a number on it, people will try to make the number go up.

Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product… and social media looks like the ideal soapbox, a free opportunity to shout to the masses.

But first, we’re told to make that number go up. Increase the number of fans, friends and followers, so your shouts will be heard. The problem of course is that more noise is not better noise.

And a recap of what happened on Cision Blog:

2012: The year of data drive public relations

As 2011 draws to a close, we find ourselves asking, have public relations and marketing professionals fully transformed from one-way broadcasters to participants in a conversation with their customers and stakeholders?

We think most have, but the next wave of innovation in organizational communication is not going to wait until everyone has caught up with the evolution of the past three or four years.

Cision unwraps early holiday present for its users 

When Google’s Chrome browser became the second most popular browser earlier this month, we don’t think many people were shocked. Even though Google didn’t get into the browser marketing until 2008, the Internet juggernaut has quickly gained steam with Chrome by streamlining web search capabilities into the address bar making it easier for people to find what they are looking for – fast. Figures show people are now starting to use Chrome to actually surf the web as well.

Hundreds of Thousands of Opportunities and Your Pitch is One

This is a guest post from Teresa Dankowski, Opportunities Supervisor at Cision. 

While opportunities can effectively be the cheat sheet for any media planning campaign, innumerable options can make it hard to settle on a handful of outlets to pitch. As the Opportunities Supervisor at Cision—with apparently a knack for referencing seven-year-old rap songs in blog posts, I’m so sorry—I can help you maximize search results and narrow down lists with four tips for strategic opportunities planning.