At the end of every year, there are public relations and social media experts who typically write an article or blog post about what their predictions are for our industry for the upcoming year. While the predictions may vary, you can always see consistent themes or ideas surface.
In looking at a couple of last year’s predictions, I saw some themes that translate to new services that we have launched for our customers. While we don’t have a crystal ball here at Cision, it seems like we may have been on target with the direction that our industry is moving for 2012.
Here are some of the predictions and the corresponding Cision tool that we’ve launched to help our clients better succeed with their PR and Social Media initiatives this year.
I believe that 2012 will be the year that we will see a lot more apps and companies come forward to help free us from content overload. This hopefully means both to make reading content and sharing it more meaningful and less cluttering.
Tool: Announcing Cision Influencer Lists!
Cision Influencer Lists are topic- and region-based and include digital influencers from both traditional and social media, from the top influencers in Fashion & Beauty to key bloggers in Los Angeles to digital leaders in personal finance. Lists are based on multiple criteria, including the Cision Influence Rating, topic- and industry-specific expertise, editorial role and engagement preference. Each list features information crucial to building (and sustaining) relationships with top influencers.
Brands Become Publishers: 2012 will mark a surge in businesses not only being the publishers of their own content, but disseminators as well. Whether it’s a company blog or a corporate e-newsletter, businesses will focus on creating the content and developing their own publishing vehicles to get their messages to market. They will bypass traditional media outlets and go directly to their target audiences by creating branded niche media properties. (And we caution: they should be fully transparent about it when they do).
Tool: Cision Social Publish, a new kind of social media release platform, you can publish all of your branded content in one place and share it directly to Twitter, Facebook, LinkedIn and Google+.
“Cutting through the noise and connecting with the right people, who need you, your product or your service right now. It’s incredibly challenging to get discovered online in a meaningful way. Reaching people when they need you and providing a positive interaction always remains the paramount challenge and opportunity for marketers,” says Pamela Johnston, Director of New Media at Lahey Clinic.
Tool: Seek or Shout, a new community for anyone who creates or promotes content, including bloggers, journalists, freelance writers, public relations pros, marketers and students.
We’d love to hear what you think about our new tools!