SOTM Radio

State of the Media 2012 Part Three: Radio

Time and again radio has proven itself a survivor and this year is no different, says Vocus radio expert Kyle Johnson. In fact, he says, the ever-adaptable medium is transforming so extensively in some areas as to change the very definition of radio itself.

For the full story across radio, TV, magazines and newspapers, you can download the State of the Media Report here.

Meanwhile, here’s Kyle on the radio industry and how businesses can work better with it in 2012, in the third part of our State of the Media 2012 interview series.