There was a lot of excitement late last year when Google+ announced the ability to create brand pages. Early adopters, like Pepsi, Macy’s, and Toyota, were first on the bandwagon to create yet another hub for eager fans to follow and participate while the rest of us waited for access. However, unlike any other social network, is Google+ and their brand pages, a smart move for business owners?
Since Google+ is built on an SEO engine, a brand page should interest you just to get a boost in SEO to your website and other social media networks. Once you create a brand page, you can add a “+1” button on your site and that same button is also now found within the search engine creating a powerful tool that moves your site higher within the ranks of Google. While there is no way to update your page from dashboards, like Hootsuite (unless you’re an Enterprise member), you will have to remind yourself to consistently throw some content up there to keep it ranking.
Unlike Facebook and Twitter, Google+ allows you to host a hangout. This is a great way to engage with fans, get feedback about products you might be testing or are currently on the market, and keep in touch. You can also host meetings with team members and show consumers that you’re an interactive brand that is willing to listen to their view points. Just recently, the White House and President Obama (whose campaign has been fueled by social media) held a Google+ hangout. He fielded questions selected from over 130,000 submissions and the lucky 5 that got to hangout with him live. To date, the White House has been dubbed the most user-friendly in history. The game changing event proves that there is a paradigm shift in the way we communicate. If the President can interact live, why can’t your business do the same?
Since Google+ is still relatively new, having a brand page allows you to connect with a core group of early adopters. You can create circles for different audiences and segment/share content that is relevant to each circle so that your brand stays focused. Since it’s still so new, it’s easier to get people to circle you back vs collecting followers on Twitter or “likers” on Facebook. People are eager to gravitate to a newer platform which gives you an edge above your competition.
Is your business using Google+? Why or why not? We would like to hear your feedback.