PR News Roundup 2/24/12: 5 PR Blog Posts You May Have Missed

Photo courtesy of The Silfwer via flickr

It’s time for the weekly roundup of the best blog posts we have seen around the web! This week, Lisa is steering this post because Yvette is across the pond in our London office. Without further ado, here are the top five in no particular order:

Is your site optimized for pinning? via A Shel Of My Former Self

The proliferation of Pinterest-like sites tells me that Pinterest has tapped into something basic, a desire to share images more easily and with more focused purpose than the traditional photo-sharing sites. Since Pinterest has become the social service du jour, a number of other sites that duplicate the fundamental idea—collections of large easy-to-share images—have sprung up.

I’m regularly directed to Gentlemint, described as “Pinterest for men,” despite the fact that a growing number of men now have a Pinterest presence. Chill is a video bookmarking site that lets you create pinboard-like views of the videos you want to share; a collection of a user’s videos looks just like a Pinterest board. (Nearly 7,000 people are following Chad Ochocinco’s Chill collection.) We Heart It lets you set up “inspiration galleries.” Vi.sualize.us lets you bookmark pictures that are displayed Pinterest style. Jux expands images to fill the page edge-to-edge.

Tackling the Question of Social Media ROI: Change Your Goals via Social Media Today

Let’s face it: one of the biggest challenges social media faces is the question of return on investment. If I funnel money to fund a social media campaign or presence, what will I get out of it?

Bloggers and researchers struggle to quantify fans and followers, with research company Syncapse releasing a study that quantifies them somewhere in the hundreds of dollars. But here’s another question for you: how do you measure ROI on any business promotion, plan or endeavor?

Use the ‘Law of Liking’ to Grow A Social Media Tribe Around Your Brand via Get Social PR

Did you know that using the ‘Law of Liking’ can ignite your social media network into an excited tribe, eager to get their hands on your brand?

Let me tell you a story about a recent client of mine. My author wrote a powerful story about coming of age in the 60′s. Once we started her social media campaign, one of her readers reached out to use to share her story and reaction to my author’s book. The reader’s story was just as powerful as the author’s story. So, we asked her to write a guest post. Additionally, she was eager to share her work with her friends in Facebook,  Twitter, and her other networks.

Cross-Trained: The Intersection of Marketing and PR via prnewpros

Public relations practitioners new and old have been challenged to adapt to the new PR landscape that includes the understanding of the concept of integrated marketing communications or IMC, as we continue in the digital age.

Imagine a job in a manufacturing factory where every person only knows their individual function. Each one of those factory workers are limited in their understanding of how the products are made. With today’s PR landscape, every factory worker (PR practitioner) must be cross-trained in marketing to truly understand how the PR machine must function.

Rallying Help in a Crisis: How One Marketing Manager Got It Wrong via Brass Tack Thinking

Marketers – or anyone in communications, for that matter – don’t do this.

Hi Amber,

Would you be so kind as to cover our CEO [redacted]‘s counterpoint to [big media outlet]‘s story published today title “[some story about some social media thing with a link]“?

And a recap of what happened on Cision Blog:

Facebook’s IPO: What should users expect?

News of Facebook’s IPO spread like wildfire and people were quickly analyzing whether it would be the next Google or Groupon.

At this point, everything is a guessing game but it’s wise for users to be prepared and seek advice from those who can make an educated guess. Enter PCMag.com junior analyst Jill Duffy, and ReadWriteWeb social media writer David Copeland.

5 tips to develop your PR Career

In the recently released Executive Summary of PR News‘ Salary Survey, we were surprised to read about the lack of internal training and mentoring opportunities for PR pros:

“INTERNAL PR TRAINING LAGS
While the majority of respondents get reimbursed for conferences and seminars, only slightly more than half (55.2%) have access to internal training. Furthermore, less than a quarter (22.1%) have access to a mentoring program.”



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