The world has changed a lot over the last couple hundred years. Nothing reflects that fact quite like this stat shared by former Google CEO Eric Schmidt: “Every 2 Days We Create As Much Information As We Did Up to 2003.”
To survive in this ever expanding content and social media jungle, PR professionals need to evolve to merge creativity with emerging technologies to get their messages to stand out.
Let’s take a look at the Evolution of the PR Pro, while paying special attention to those who have recently mastered the convergence of PR and social media.
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