Learn From 5 Optimized Press Releases Primed For Success

Optimized press releasesIt’s safe to say that we here at PRWeb see our fair share of press releases and in the spirit of helping PR pros and small business marketers boost their results, we’ve included a collection of optimized press releases primed for success.

These press releases caught our attention for a variety of reasons.  They used great headlines, shared their messages in an interesting way or used a captivating image.  Take a look at the group and see if you agree:

1. Forget Weight Watchers, Stay Motivated to Lose Weight and Stay Slim with Fat Creep™’s Facebook-On

Take a topic that nearly everyone talks about and introduce a new innovation that might just knock a competitor off the top.  That’s the basis of this eye-catching headline.   We’ll keep reading.

2. Rent My Vacation Home Offers Free Membership for New Orleans Mardi Gras

Need a way to get your company noticed?  The best optimized press release format not only includes 2-3 keyword links, it also ties into relevant events to grab audience attention.

3.  A Modest Proposal: Making Chocolate Truffles May Lead to the Altar During this Leap Year, Says Ecole Chocolat Instructor, Who Includes Recipes, Just in Case

The writers of this press release followed their interesting (albeit wordy) headline with a sub-head that enticed us to read on:

“Blame it on St. Patrick Who Decreed That Women Would Be Permitted to Offer Marriage Proposals Only Every Four Years”

4. Indie Rock Band Bucks Big Budget Trend, Brings Toys to Life in Music Video

Of all the ways you can get an audience invested in your optimized press release, telling a good story tops the list.  Check out this lead which instantly engages:

“When LA-based indie rock band, The Remainers, were faced with translating their hit song “House” into the visual medium, they had some decisions to make. The band was approached by a number of talented directors, both aspiring and established, to work on the project. Whereas most artists hire on a professional director and production team to articulate their desired vision, the quartet took a more do-it-yourself approach. Using their own childhood toys with the assistance of modern software, they created a stop motion animation video of toys coming to life.”

5. Classrooms of the Future: New Digital Textbooks and Other Mobile Technology to Help Prepare Texas Students for College and Beyond

Images can help tell your story or give your content strong curb appeal.  This textbook photograph makes us want to go back to school again.

Biology textbook

The value of an optimized press release can’t be understated.   They provide abundant information for search engines and when created effectively, can rank high on search pages – bringing more potential customers to your brand, increased participation for your event or new business to your door.

If you want more tips on writing high-performing press releases, check our learning center post, 3 Press Release Ideas You Can’t Do Without, then get writing!