It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
In my very first communications class, I was taught the first step of the writing process was to know your audience. Everyone knows that understanding your audience is important, but sometimes it doesn’t hurt to revisit the communication basics by celebrating the success of our fellow PR professionals.
The success of a current campaign by the American Mustache Institute, H&R Block and Millions from One is rooted in their deep understanding of their audience. Inspired by a 2010 white paper by tax professor John Yeutter, AMI launched a humorous campaign called the “Million Mustache March.” The campaign revolves around mobilizing mustache aficionados to pressure Congress to pass the STACHE Act (Stimulus To Allow Critical Hair Expenses), a $250 tax deduction for Americans with mustaches, as they make America significantly more attractive.
“It’s been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven’t set up your new Facebook page yet, not to worry. You have until March 30th to play with the design before your page is forced live.
We had a feeling you might still be in experimentation mode, so to get your creative juices flowing, we’ve scoured Facebook for examples of brands using the new page layout in appealing ways. Take a look at how these brands are making use of the new Facebook page design, and use it as inspiration to get your own page up to date!”
“It’s all a buzz.
Millions are flocking to Pinterest (over 12 million monthly actives for that matter). Most are women (82%) pinning to boards for wedding inspiration, new fashion styles, and decor ideas for their homes and nurseries.
But men are also quickly jumping on board (pun intended), mostly from the UK, Japan and France.
The question is, does your brand belong on Pinterest?”
“There is a definite art form to writing blog posts that can give you both the short-term gain of being shareable on Social Media sites, and the long-term gain of ranking well with search engines. Mainly, because you’re trying to reach two different audiences at the same time. Content that’s shared on Social Media sites typically has a lifespan of a few minutes at best as it is quickly replaced on the person’s timeline/stream with additional items. But with search engines, content is cataloged and then retrieved later when a relevant search is made.”
“They say you only have one chance to make a good first impression and this is certainly true for social media. Call it a profile, a brand page or homepage, that single spot on the web has to tell the world what you’re all about in a glance.
Big companies like Coca-Cola and Warner Brothers have teams of people who do nothing but handle company branding. They make sure that every graphic, every piece of text and every video associated with the brand conveys the essence of the company.
In the case of Coca-Cola, it’s not just about the soda, it’s about happiness, togetherness and world peace. Really. I’m not kidding.”
And a recap of what happened on Cision Blog:
Here is our bi-weekly roundup of new talent, account wins and other PR industry news. Find out about your competitors and friends, and share comments and discussion points below.
What is the true market value of providing attribution in today’s online media landscape? Will a set of common behavioral rules for the market fairly address all interests? Would an across-the-board attribution system help in creating economic value for all involved parties? As PR pros become content creators, we need to be aware of not only protecting the content we create, but also making sure we attribute a piece of content that came directly from another source or giving a nod to a source that inspired further thought or inspiration.