It’s time for Facebookpalooza! Also known as my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
“With the Facebook Marketing Conference set to take place tomorrow, speculation about what will be discussed is feverish. Many think that Facebook Timeline for Businesses will be on the agenda. (An outline of what to expect is available on AllFacebook.)
Facebook Timeline offers brands a new set of opportunities that they and their PR firms should be eager to take advantage of. In today’s guest post, Jared Degnan, social media and digital manager of Brandware Public Relations, outlines how the Timeline feature can be used for maximum benefit to brands.”
“Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. It is becoming a more visual platform and they continue to promote the idea that photos and videos create stronger connections with customers, prospects, fans and likers. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. A recent study has already shown that many large brands don’t get that much fan engagement on Facebook, so this can be even more challenging for many B2B companies.
Page administrators have the next 30 days to get their timeline plans in place before all Pages switch to this new format. Very few B2B companies have made this switch so far, but we will look at some of the new features and how to best use them by looking at a few examples of companies who have made the change.”
“We’ve been talking a lot (particularly this week) about the companies that are doing social all wrong.
Let’s turn the tables today and look at a company that is doing it exactly right.
The New York Times.
It’s not like they’ve been without fault. When they announced their online premium paid subscription model last year, many people flocked to RSS feeds that allowed them the same content they’d received for free for, well, free.”
“Build it and they will come just does not fly on the web. You have to work to get people there and then make them very comfortable so they will stay.
Using SEO tactics to drive visitors (getting them there) to a well-designed website (make them comfortable) presents a great one/two punch for a digital marketing strategy.
With the number of people turning to search engines to find information, businesses need to ensure that people are not only able to find their websites, but they also know what to do when they arrive at these sites.”
“Depending on who you ask, people would say that I’m an “Internet guy.” I’ll own that. I make my living on the Internet. I work primarily in the world of explaining to people how the digital world will change their lives. I’ll accept that to be true. But I must be really clear with you: understanding how the Internet makes Local work better is probably the most important part of what I’m studying and learning, and what I hope to help companies understand better.
This morning, I have a strange conundrum. I lost my car key at an airport a week ago. The thing is, I bought my car over the Internet, which was a great experience. Only, I have zero local support. I have no local relationship with any dealership or garage. It turns out that I need this, desperately, to solve this particular problem.”
And a recap of what happened on Cision Blog:
We’re bringing you our bi-weekly roundup of new talent, account wins and other trade news a little early this week, and below you’ll find briefs on your industry competitors and friends. Share comments and discussion points below, and look for the next briefs on Wednesday, March 14.
Attracting social marketers, analysts, mobile strategists and digital technology futurists, the Inbound Marketing Summit (Twitter hashtag #ims12) is one of the best conferences I go to.
When I first attended about three years ago, the conference series was focused exclusively on social marketing tactics. But it has come to include a strong focus on the rapid evolution of the touchscreen devices, social TV and what these shifts mean for professional communicators.
This week, a singular theme emerged: understanding user behaviors is far more important for marketers than in-depth knowledge of the emerging technology platforms that facilitate them.