This is a guest post from Emily Zimmerman, Internet Media Researcher at Cision.
With Mother’s Day less than a week away, dads and children are seeking the best Mother’s Day gifts while mothers are shouting ideal brunch location suggestions and preference of calla lilies over daisies in addition to anticipating a day of pampering and relaxation. Mothers who blog are also preparing for a day of fun but also have the obligation of posting for Mother’s Day. Some bloggers tend to stick with the same type of post each year concerning their own family or possibly a gift guide post. Other mothers search for something a little more unique. What better way to get an idea or to request one but through Cision’s newest online content community, Seek or Shout.
As mentioned in a previous post, mom bloggers are using Seek or Shout in an effort to reach out to others in the community. They are looking to share content and collaborate with others, along with expecting immediacy and quick returns on information. The opportunity to speak with key influencers and experts is also a benefit. With the onset of Mother’s Day, I wanted to know how a few mom bloggers in particular feel about this site.
Prompt responses, tailored needs and no SPAM lure mom bloggers. New York Mom and Mom.Gone.Style blogger Maria Colaco appreciates the immediacy in responses and not being bombarded with SPAM. Tailoring is key for Chicago Parent contributor and blogger Alena Murguia. “I love having a place where I can find people looking for writers, looking for products, or looking for recommendations. Because I write on a number of topics for my blog, alenaslife, and my Chicago Parent column, I’ve been able to tailor my responses to specific seeks.” Murguia also likes that she has a place to shout adding that she wants more people to take advantage of shouting. “The blogger community is so supportive and interactive, I’d like to see S&S take a page out of that book,” adds Murguia.
As community grows, so will opportunities. Murgia is looking forward to engaging more users as the online community grows. She is fond of the ability to see who the people she follows are following for good matches. As users start to follow more people, a constant momentum will develop.
The ability to connect with companies and find new opportunities are what it’s all about. New opportunities are definitely what most content seekers and shouters are looking for. Colaco found new advantages for product reviews thorough the site. “I have put a call for valentines products and Mother’s Day products for my freelance gigs and have been able to connect with some great companies and learned about new products that stand out in the gifting market, she remarks. Murguia found a potential opportunity that she would not have found without Seek or Shout. She submitted her story but believes that even if her story does not get accepted, it’s still a success at finding the opportunity in her eyes.
While Seek or Shout is still very much in its infancy and requires room to grow, it is making an impact in the cyber world and amongst those in the content community. Through the use of social media, networking and word-of-mouth, Seek or Shout will grow to become the go to community for those desiring content and those providing content.
Wishing all mothers a Happy Mother’s Day and a special shout out to those mom bloggers on Seek or Shout.