PR News Roundup 5/25/12: 5 PR Blog posts You May Have Missed

Memorial Day image from Bigstock

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week!  But first, I just want to say to every veteran and every active duty soldier and individual in military uniform — thank you. I hope all have a safe Memorial Day weekend!

And without further ado, Here’s the top five in no particular order…

Facebook makes managing pages easier with new app via Social Fresh

“Facebook launched a new app on Monday that lets you manage your Facebook pages from your iPhone.

And while lots of Facebook page admins had difficulty downloading and launching the app yesterday, because of high demand, it seems to be working smoothly today and we had a chance to do a full walkthrough.

Simply put, managing Facebook pages from your iPhone just got a lot easier. So if you are on the go, or always have your iPhone on you as a Facebook page admin, this is a must download.”

Updated for 2012: The Beginner’s Guide to SEO via SEOmoz

“SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced. The recent power of social sharing has had a huge effect on search, and search engine company recommendations to get the best rankings in their search engines have changed as crawl tactics are getting smarter. SEOs of all levels have had to re-learn strategies and best practices to make sure their website’s SEO is set up for winning results.”

The 4 stages of understanding Twitter via PR Daily

“At last count, Twitter had more than 465 million account, and it was growing at a faster clip than Facebook. Whether you joined Twitter when it launched or are just getting started, this infographic about the stages of “getting” Twitter (which we originally featured on PR Daily in February 2011) from the blog And Far Away will resonate—even if the Fail Whale makes fewer and fewer appearances these days.”

How to Promote Your Blog With Social Media via Social Media Examiner

“Are you looking to use social media to promote your blog?

Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.

But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.”

The Best and Worst Brand Mascots of All Time via HubSpot Blog

“Tony the Tiger. Count Chocula. The Keebler Elves. Brand mascots have been a part of our lives since we were little kids looking for the next sugar-packed treat to enjoy.

But they extend beyond the hyper little kid target market. You know the Michelin Man? That half tire, half ghost-looking giant that represents, well, Michelin? He’s been around since the late 1800s! And though his look has changed since then (and now we have animation to bring him to life) there are many brand mascots that have been going strong for years.”

And a recap of what happened on Cision Blog:

Reaching film critics: Yes, you Cannes

In a world where journalists crave more than just the basics…

Just when you thought it was safe to blast critics with another press release…

From the producers of that last press release you just received…

We all know film critics can be harsh at times, but that doesn’t mean they’re unreachable for PR professionals. In addition to the names we all recognize (Peter Travers, Roger Ebert, etc.), there are scores of influential bloggers and journalists trying to keep up on the latest movie openings and film festival screenings. [In the wake of last week’s Cannes Film Festival, see the recent Cision Influencer List in CisionPoint for our top 100 film critics.]

PR & Marketing Wins, Moves & Other News

Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. Read below to find out about your competitors and friends, and be sure to share comments and discussion points!

 



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