PR News Roundup 5/4/12: 5 PR Blog posts You May Have Missed

Photo courtesy of liquene via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…

5 Mobile Trends Brands Need to Watch via Mashable

“If you let your imagination run wild, innovations such asGoogle’s Project Glass suggest there will come a time when we’ll no longer converse with each other, but instead exchange data like a bunch of GPS-enabled cyborgs.

While that may not be quite how it plays out, a highly-connected future is definitely on its way. Already, data shows that more than one third of American teens own an iPhone and the one-tablet-per-child initiative is a mainstay in South Korean and Thai schools. It’s easy to see what life will look like for the next generation of consumers, but will marketers be prepared? That will largely depend on whether they’ve considered these five post-mobile trends.”

Mastering The Two-Way Nature of Social Media via Marketing Conversation

“When describing the difference between social media marketing and traditional techniques, experts will often focus on the interactive nature that the former offers. With social media, consumers can promote a brand by discussing it and by posting on a product page. Businesses and consumers can communicate back and forth as peers, even within the confines of the marketing process. In short, the one-way street of old has been replaced by a two-way thoroughfare – a broad connection between business and user that is strengthened by the traffic flowing in both directions.

Social media marketers understand this concept well. However, few know how to successfully implement it into a marketing model. A business may post something to Facebook or Twitter and ask for user comments, but this approach only forces two-way traffic. It doesn’t encourage it organically.”

Why “The Pitch” Will Perpetuate Bad Practices via Geoff Livingston

“Perhaps you have seen the preview episode of The Pitch, AMC’s newest showabout the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramatic and entertaining, the episode also perpetuates several bad practices that plague the entire marketing sector.

This “reality” TV approach focuses on the tension of competitive pitching for major accounts. It assumes that winning depends on the creative that resonates most with the decision committee. In this case a Mac Lethal video-inspired campaign from McKinney out duels WDCW’s zAMbie campaign for Subway’s breakfast line.”

How to Use Facebook Ads: An Introduction via Social Media Examiner

“Are you considering Facebook Ads but are confused by all the options?

You’ve undoubtedly heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today?

This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.

As a Facebook Preferred Developer, I’ve had the opportunity to gather a lot of information from the proverbial “horse’s mouth.”

This article will provide a useful lay of the land around the new ad solutions that were introduced at the Facebook Marketing Conference (fMC) in February.”

Have You Adopted a Broadcast Approach to Networking in Social? via Conversation Agent

“You see the avatar pop up on LinkedIn, the same one you saw on Twitter a few times, and you think to yourself ‘why not pop the question?’ Well, let’s say you would not be so casual about it if that were the question.

Does familiarity breed contempt in social networks? Would you just as easily invite the same person to a dinner squeezed between a busy workday and your family?

We all start from somewhere, of course. A common interest, an acquaintance makes introductions, working at the same company, or volunteering for the same non profit organizations are all potential reasons to connect.”

And a blatant product plug…errr I mean and honorable mention…

Seek or Shout: A Review via Spin Sucks

“I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout? It makes me all juvenile.

But the service itself is not juvenile (apparently that’s just me).

For those of you who have been in the PR industry a long time, you likely know HARO, or Help a Reporter Out, created by Peter Shankman and then sold to Vocus in 2010.

Well, now Cision has a similar service, but it’s for journalists, bloggers, and PR pros.”

And a recap of what happened on Cision Blog:

Are real-time collaboration tools beginning to displace older ways of communicating?

“Making a phone call, sending a fax, sending an email. These ways of communicating with companies are broken,” says Vivek Kundra, who served as the first chief information officer of the United States and is now executive vice president of emerging markets for Salesforce.com.

Kundra shared a variety of case studies in companies engaging their customers on the social Web during this morning’s keynote at Salesforce’s Cloudforce Chicago event.

Quick Pinterest tips to help drive traffic to your site

Here’s an interesting fact: although Pinterest only has 7% of the membership that Twitter does, it actually produces nearly as much referral traffic as the micro-blogging juggernaut. And with 10 million active users and growing, the site is shaping up to be a real contender in the social media space.

Here are some tips on how to optimize your Pinterest account to drive more traffic to your Pinterest page and your website.

How to Build an Online Community

A community is more than just a one-time marketing campaign. It’s more than Twitter followers and Facebook fans; it’s a place for members to talk to each other and it can sustain itself. It can help you throughout the life of your company if you take the time to grow it correctly.

Here are six steps to get started.



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