PR News Roundup 5/11/12: 5 PR Blog posts You May Have Missed

Photo courtesy of Stock.xchg

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…

The Most Overrated Social Media Metric via Convince & Convert

“Do you sell advertising on your website? No? Then why are you so excited about your website traffic?

The most overrated social media metric is traffic from social outposts.

This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it.

Here’s the highlight:

With only 1% of Facebook’s user count, Pinterest sends 13% of the traffic that Facebook does”.

11 Apps Every Marketer Should Download via HubSpot Blog

“Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops … even in your marketing software! And the functionality of these apps is ever-expanding, which is good news for marketers, because it means you can now download an app that does more than just fling angry birds at little green pigs. That’s right — now there are apps out there that make a marketer’s life easier, and even make them better at their jobs.

As a marketer and fan of exploring new apps (although my colleagues might have a more emphatic name for me than “fan”), I wanted to share with you the apps that make marketers more successful at, well, marketing. Here are what I consider to be 11 must-have apps for marketers so you can really make a dent in your career!”

PR Practice #5: Pre-Crisis Doctor Chart of Responsibilities via Deirdre Breakenridge

“One of my favorite new practices, which is outlined in my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is PR Practice #5: The Pre-Crisis Doctor. To continue with my edited or cut chart series, today’s post discusses the Pre-Crisis Doctor chart of responsibilities, and the many new roles PR professionals undertake, as they move from PR crisis managers to Pre-Crisis Doctors.  As I stated in my book, Pre-Crisis Doctors are the PR professionals who, “… proactively monitor social media conversations and track the sentiment of customers and other stakeholders when conversations are under control.”  Pre-Crisis Doctors do not wait until the crisis escalates to neutralize the situation, and they use technology wisely to stay abreast of any rising negative sentiment.”

Bloopers to Wins: Animated GIFs Perfect for Any Social Media Moment via Mashable

“A What Should We Call Me spin-off Tumblr has arrived.

While the original gives you ways to respond to common occurrences anywhere, this one tells you how to respond to common social media faux paus in similarly ridiculous ways. It’s called What Should We Call Social Media.

The spinoff was created by three women who work in social media — Arielle Calderon, Sarah Howard, and Chelsea Crawford, who find the GIFs they use via Tumblr searches.

‘The bottom line is that we wanted people to laugh and relate,” they told Mashable. “And we think we succeeded.’”

How Facebook’s Timeline Layout Affects Brand Content via Alison Zarrella

“With 6 weeks or more of the Facebook Timeline layout for pages under most brands’ belts,it’s time to step back and take a look at what changes page administrators can make to get the most out of this new format. The first thing that comes to mind is the cover photo, and the fact that the wall is now the default landing page for everyone; no more automatically funneling new traffic to a reveal tab to coax a new “like” out of users. But these updates are only the beginning.

Eye tracking studies have shown that while on a brand’s page, Facebook users look at the cover photo longer than anything else. It makes sense; it’s at the top of the page and takes up a large chunk of real estate. So be sure it’s conveying the message and brand look/feel that you want; consider it your page’s outfit for a first date. You want it to look good, but you also want fans to “like” your page, and that takes more than just a superficial connection based on the cover photo. That’s where content comes in.”

And a recap of what happened on Cision Blog:

Moms Shout Out Loud

With Mother’s Day less than a week away, dads and children are seeking the best Mother’s Day gifts while mothers are shouting ideal brunch location suggestions and preference of calla lilies over daisies in addition to anticipating a day of pampering and relaxation. Mothers who blog are also preparing for a day of fun but also have the obligation of posting for Mother’s Day. Some bloggers tend to stick with the same type of post each year concerning their own family or possibly a gift guide post. Other mothers search for something a little more unique.  What better way to get an idea or to request one but through Cision’s newest online content community, Seek or Shout.

PR & Marketing Wins, Moves & Other News

Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. Read below to find out about your competitors and friends, and be sure to share comments and discussion points!

Q&A with Mom Blogger Jessica Gottlieb

After grabbing the number one spot on CisionNavigator’s Top 10 U.S. Mom Bloggers on Twitter  list, we thought we’d catch up with Jessica Gottlieb to find out what she looks for in pitching, what she’d like PR professionals to stop doing and how she utilizes social media. As a mom blogger at her self-titled site, Gottlieb covers parenting and motherhood, the Los Angeles area, fashion, technology, and lifestyle.



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