If you’re like the majority of marketers today, you haven’t quite gotten a handle on your PR and social media, especially when it comes to integrating social networks into a cohesive strategy. A recent study by InSites Consulting found that a paltry 12% say they have fully integrated social into their marketing efforts.
And while social networks continue to grow as potentially powerful PR and social media channels, the obstacles that stop marketers from creating meaningful use of those channels continue as well.
Here are some of the reasons that your PR and social media may be in trouble:
1. You Haven’t Identified Your Objectives – At the root of all strategic decisions is the question, what do you want this tactic or tool to provide? Are you interested in expanding your reach amongst new customers? Do you hope to increase your email marketing data base?
Beyond just collecting likes and followers, decide what you want from social media and revisit those goals regularly.
2. You Don’t Understand Your Audience – Another recent study by the CMO council found that the majority of brands don’t really know what their audiences want from their social media brand experience.
Most consumers are looking for special offers, perks and savings. They also want to become members of like-minded communities. However the study discovered that marketers believe it’s their content that drives consumer engagement.
Once you decide who makes up your target market you can get a good picture of what they want through their social connection with your brand by just asking.
3. You Lack A Strategy – Be honest, did you jump into the social media waters before having a good idea of how a presence there could serve your PR and social media best interests? You’re in good company if you answered yes. Countless brands launched Facebook pages or Twitter accounts because everyone else was doing it but now those channels are lying idle.
Many marketers are struggling to decide how to use social media but lack the education and resources to make a healthy go of it.
Bring yourself up to speed by way of the myriads of free resources available at PRWeb. You can access whitepapers, articles and blog posts specifically designed to build your PR and social media strategy I.Q.
At the heart of the CMO Council study was the fact that consumers crave engagement. They want to connect with brands in fun and interesting ways and they want to hang out with others who share their same interests.
In other words, your pool of customers is clamoring for some face time with your brand and their fellow followers. Use your social media and PR to give it to them.
Need more help learning the PR and social media ropes? We’ve got a blog post just for you. Check out Small Business Marketing Update – 5 Facebook Changes You Need to Know.