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Marketing Links We Love: Integration, Friendliness and Social Shares

Want a boost for your next email campaign?  Try sending your messages out on Tuesday mornings.  Marketers agree that Tuesday is the best day for email marketing, and that 8.00am – 12.00pm is the best time.  Match a well-timed message with a compelling subject line and inspiring call to action, and you just might strike email marketing gold.

There’s more marketing insight and knowhow below: check out this week’s list of five links we love!

Stat of the Week

Email is as strong a marketing tactic as ever. Here are a few stats that will help your next campaign do even better: 44% of marketers say sending emails on Tuesdays result in better open rates, 53% say Friday is the worst day for open rates, and 53% say they have the most success sending emails between 8am and 12pm.  B2B Email marketing Best-Practices and Trends – via MarketingProfs

List of the Week

Combining search, social, publicity and email marketing is paramount in today’s fast-paced, digital world.  (Heck, that’s what we’re all about!).  A proper story and direct calls to action are a couple ways to do it, too.  Here are eight more: PR, Social media, SEO & Email Marketing – A Singular View of the Truth – via Everything PR

Tip of the Week

Publicity marketing helps you get the word out.  Social media marketing helps you engage customers.  Search marketing helps you get found.  Perhaps the best marketing tactic, though, is a workforce of friendly, helpful and passionate employees.  Your Employees as a Terrific Marketing Asset – via WebInkNow.com

Stroke of Genius of the Week

To communicate its plan to plant tens of thousands of trees as part of its green initiative, Fedex turned to Facebook apps, promising to plant a tree in the rainforest for each user’s click on a link within the app.  The clever campaign resulted in a 91% share rate and users being engaged on the page for an average of four minutes.  How FedEx Uses ‘Social Courage’ to Engage Online – via Ragan

And Finally…

Getting people to share your content on social media helps spread the word and generate buzz for your business.  According to a Social Impact Study, though, it helps boost sales, too. Social Impact Study 2012 Infographic on Social Sharing – via Sociable Labs