On Aug. 1, CisionNavigator is launching a newsletter geared toward fashion and beauty journalists and bloggers. The free weekly e-mail – which will be sent every Wednesday – will feature industry-related job postings, staff updates and media news.
We also will share Q&As with the fashion and beauty community, posts from Seek or Shout, a fashion or beauty Tweet of the Week or Pitch of the Week, and upcoming industry events.
Today, we give you a sneak peek of the newsletter with our Q&A with Jenny Ong of Neon Blush.
Q: How did you get into the fashion and beauty media industry?
A: I think with blogs and social media being so powerful at the moment, it really wasn’t hard to dip my feet into the ‘industry’. I’ve always had a liking to shopping and fashion magazines, and well, blogging about it seemed natural. Luckily though, it was through my blog that I found a job in the fashion (more specifically, denim) industry!
Q: What is your most memorable assignment?
A: I live for photoshoots. I love the chaotic atmosphere and how I feel so frantic the night before one. At our lookbook photoshoots, I play the behind-the-scenes photographer and I love every minute of it. It’s a different vibe from the final product, but I think it gives an awesome dimension to the brand/shoot.
Q: What keeps you in the industry?
A: It’s hard, but I think that’s exactly why it keeps me at it. I like a challenge, and the industry challenges me to be more creative. What’s in and out (especially for women’s fashion) can fluctuate and change so often that you have to be on your toes!
Q: What do you do in your spare time?
A: I value my spare time so much. I’m a huge dog lover so I like hanging out with them! Food always calls my name so naturally, I love exploring new restaurants. I’m a total foodie.
Q: What is your favorite place to shop?
A: Zara, no doubt. Affordable and chic. Other than that, I always peruse Shopbop and Barneys.
Q: What is the wackiest/funniest pitch you’ve received?
A: It wasn’t so much the pitch, but it was the introduction that was wacky! This PR girl emailed me trying to sell something great but addressed me as “Blogger” and failed to spell her own name right. Kind of impersonal and sloppy, don’t you think?
Q: Any tips for PR professionals who want to get in contact with you?
A: Look for bloggers who you truly believe share the same vision, because it’ll reflect on their blogs, which will then be projected to their readers. There’s no point in merely pushing out products for the sake of getting them out there — if it’s not going to move their audience, what good is it?
To read Jenny’s blog, visit her at Neon Blush.