You may know Scott Stratten from his previous book, Twitter handle and blog as UnMarketing, but he’s back with a new book about awesome. It’s about marketing, it’s about PR and it’s about social media – and there are a mere 152 million results returned for searches for “awesome” and “social media” on Google.
Rest assured, The Book of Business Awesome and The Book of Business UnAwesome will stand out amid the clutter. In fact, its two books rolled into one, and rich with case studies underscored by wit, humor and marketing savvy.
Scott was kind enough to send us a few of copies – we’ll give them away today during this afternoon’s webinar on “UnPitching” – and in the meantime, here are five PR and marketing lessons from his latest:
1. PR = People React. “Awesome PR in the face of a face of a social media disaster can turn it all around, making the brand look better after the mistake than it did before.”
We couldn’t agree more: react and react quickly. Good customer service is PR – and negative comments can be our time to shine.
2. Social Media ROI. “If we don’t value conversation, we will never see why we need to use social media.”
The UnMarketing man makes a good point, how can we put a value on something if we are not using it as intended… for conversation.
3. Engagement is an opportunity. “Opportunities to engage our fans are windows of awesome.”
Who wouldn’t want to open up a window of awesome? It’s a chance to talk to actual customers and who knows where that might lead.
4. Marketing is not a noun. “Marketing is a verb,” reads the title to Chapter two, and continues with this quotable snippet, “We need to hand off the branding baton to everyone in our company; everyone is a marketer.”
We’ve see that this is true – every tweet, every blog post comment, every Facebook status – if the employee is associated with the brand, then their communication is reflective of the brand.
5. People are awesome. “Companies aren’t awesome; people are.”
Is that true? Even B2B companies are made up of people! Later, Scott continues, “Its starts with the passion we have for our work and our product.”
And we think we’ll see a lot of passion from the webinar he’s presenting this afternoon. It’s not too late to sign up: Click here to register for Scott’s UnPitching webinar today!