Social Media Intelligence Provider to Integrate Pinterest Monitoring and Analytics
SAN MATEO, Calif., August 14, 2012 — Viralheat, the social media management and intelligence company, announced today that it has added Pinterest to the list of social media networks it provides monitoring and analytics for, making Viralheat the first in its space to integrate Pinterest in this capacity. Viralheat currently provides monitoring and analytics for Twitter, Facebook, video, and the real-time web.
Viralheat surfaces pins based on keywords users identify in search profiles, pulling more relevant pins per search by capturing posts that include the keywords in title, description, image name, domain name, link text, and Pinterest board name. Currently, Pinterest’s search engine pulls pins solely based on description. Viralheat sorts pins by most recent activity rather than most popular, allowing users to identify the most current mentions.
Viralheat’s Pinterest analytics offer a number of different statistics, including top influencers. Viralheat identifies the top pinners based on reach (the number of their followers) and volume (the number of times they pin about a brand, product, or keyword). Users can view the total number of pins, repins, reach, likes, boards, and unique pinners over a specified period of time for keywords or topics identified. Viralheat also provides data on average reach, daily pins, likes, and repins.
Viralheat’s Pinterest integration is available for all Viralheat paid plans, which start at $49 per month. Users have access to analytics related to their specific profile searches pulled from over 300 data points across the social web including Twitter, Facebook, Pinterest, websites and videos. Users can also compare, combine, and analyze the sentiment of their profiles.
Viralheat is the social media management and intelligence company that makes it easy for you to manage social and put it to work for your business. Trusted by more than 6,000 brands, Viralheat combines social media management and intelligence in a single platform encompassing account management, monitoring, engagement and analytics. With its comprehensive platform and flexible pricing, Viralheat easily scales as your social programs and business needs evolve. Viralheat is headquartered in San Mateo, Calif. For more information, visit www.viralheat.com.
Manager, Public Relations