Live Tweeting from #SMW12: B2B Social Media

We have a quick break between Social Media Week 2012 sessions in Chicago, and we wanted to drop-in and share the knowledge we gathered with you!

Here are some of the top tweets from the #SMWB2BSocialMedia session, which focused on the importance of targeted audience. Panelists included Mana Ionescu of Lightspan Digital, Michael Timpone of Kapow Events, Brian Yamada of Microsoft, Brian Burkhart of SquarePlanet, John DeRango of CCC Information Systems and moderator Linda Dao of Chicagoland Chamber of Commerce.