We have a quick break between Social Media Week 2012 sessions in Chicago, and we wanted to drop-in and share the knowledge we gathered with you!

Here are some of the top tweets from the #SMWB2BSocialMedia session, which focused on the importance of targeted audience. Panelists included Mana Ionescu of Lightspan Digital, Michael Timpone of Kapow Events, Brian Yamada of Microsoft, Brian Burkhart of SquarePlanet, John DeRango of CCC Information Systems and moderator Linda Dao of Chicagoland Chamber of Commerce.



About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.