We asked this question to our Twitter and Facebook audiences and shared their responses below. Add yours to the mix by commenting or e-mailing me.

“After nearly 25 years in PR, it has finally become what I knew it was: driver for marketing and path to better relationship with consumers.”  Beth Hawks

“Being the voice of reason for the unreasonable!”  Lionel Cohoone

“All the great PR pros I’ve know out there helping people and groups every day!”  Debra Bethard-Caplick

“Driving social change through language. No greater reward.”  Camille Enriquez



About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.