Global vice president of media research at Cision, Heidi Sullivan, and David Lemin, owner of Social Studio and strategist for Convince & Convert, delivered a professional development session at #PRSAICon titled How Story Marketing Can Power Your PR Program.

We rounded up some tweets from attendees to show you the story they told, and the action items you can take to your office.


Connect with Cision staff and Power Your Story at booths 16 & 17 during #PRSAICon. From 3:15-4:30 p.m.PT, Cision Global Analysts’ vice president of research, Craig Mitchell, will lead a session titled Bringing Earned Media Measurement into a Global Perspective.

Let us know how your #PRSAICon experience is going on @cision, @cisionglobal on Instagram and Pinterest, or on Facebook!'

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.